Companies Committed to Implementing New Software Architectures for Seamless TV Across Any Device
AMSTERDAM, THE NETHERLANDS--(Marketwired - Sep 11, 2015) - IBC 2015 -- Cisco (
The companies have a long-standing relationship working together to change the face of video entertainment services, including, as announced in January, their collaboration on the Sky AdSmart addressable TV advertising ecosystem for which Cisco contributed key components of its cloud video portfolio.
As part of their extended relationship, Sky will continue to utilize Cisco's industry-leading security portfolio that includes the next-generation evolution of the Cisco VideoGuard conditional access (CAS) and digital rights management (DRM) solutions, to securely deliver content to its millions of subscribers.
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Cisco, cloud, video, cloud video entertainment, Sky, Sky AdSmart, Alun Webber, Yvette Kanouff
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About Sky
Sky is Europe's leading entertainment company. The group serves 21 million customers across five countries: UK, Ireland, Germany, Austria and Italy. We offer the best and broadest range of content, deliver market-leading customer service and use innovative new technology to give customers a better TV experience, whenever and wherever they choose.
Sky has annual revenues of over £11 billion and is Europe's leading investor in television content with a combined programming budget of over £4.9 billion. The company employs 30,000 people and is listed on the London Stock Exchange (SKY).
For more information visit www.sky.com/corporate
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