SCOTTSDALE, AZ--(Marketwired - September 10, 2015) - TrueShip ( -- the leading provider of automated returns management solutions (ReadyReturns) -- has just released a new guide that provides step-by-step instructions for retailers on how to write a press release for ecommerce.

Press releases are very effective marketing tools that can enable retailers to spread the word fast about a new product, a special event, a sale, a clearance, coupon codes and much more. But these efficient news vehicles are commonly overlooked by e-retailers.

As ecommerce expands, breaching the $1 trillion annual mark in sales revenue worldwide, it’s becoming an increasingly cluttered industry. For retailers that want to stand out, they have to think outside of the box. A press release is a proven, veritable method of garnering page-one major news stories on a consistent basis, a process that garners direct-to-consumer exposure resulting in increased web traffic, sales and conversions.

TrueShip’s step-by-step guide on how to write an ecommerce press release guides retailers through these following methods and processes, including:

  • What is a press release?
  • How to compose a press release.
  • How to appeal to your audience.
  • How to target specific industries.
  • Creating your elevator pitch.
  • Understanding the editing process.
  • Why collaboration matters.
  • The benefit of using good distribution.
  • The importance of syndication post distribution.
  • Utilizing social syndication.
  • Compositional structure.
  • Sample press release.
  • Infographic: “The Dos and Don’ts of Issuing Press Releases.”

“Online retailers should no longer ignore the power of the press release,” explained Michael Lazar, Director of Online Marketing at TrueShip. “A press release not only adds credibility -- because publicity is credibility -- but it also instantly gets your name out there in the top news channels and feeds, helping to create instantaneous awareness and saturation, resulting in an influx of organic, targeted traffic that results in sales and conversions.”

Read the guide at:

A wide assortment of related guides and white papers can also be found at:

About TrueShip

#ShipSmarter - TrueShip is the original architect of multi-carrier ecommerce shipping software. ReadyShipper shipping software integrates into the most widely used shopping carts and online marketplaces. It is an easy-to-use order fulfillment solution designed to save e-retailers time and money.

Start a 14-day trial of ReadyShipper shipping software by visiting:

About ReadyReturns

#ReturnsHappen - ReadyReturns is a customer-facing, plug-and-play, self-service online product returns software solution. It integrates into virtually any website without any programming. ReadyReturns lets customers make returns from a website by filling out a simple form and printing the return shipping label. E-retailers set the rules of the returns, including things like return shipping and restocking fees.

Start a 30-day trial of ReadyReturns by visiting:

Contact Information:

Press Contact

Michael Lazar
Director of Online Marketing
Tel: (877) 818-7447