SARATOGA, CA--(Marketwired - Sep 16, 2015) - Kellogg Alumni Group of San Francisco and Silicon Valley CEO, Craig Cook, announced the launch of a custom private network app created by Silicon Valley startup xiQ. The design adds Kellogg SF/SV-specific functionality to xiQ's recently released market intelligence app, which provides personalized, real-time intelligence about industries, companies and executives.

As the newly elected CEO, Cook's aim in partnering with xiQ on the app was to drive deeper engagement with the existing alumni. "Since we live in a tech nirvana, I thought it would be the perfect place to launch our own app," Cook commented.

The app allows the Kellogg School of Management Alumni community to:

  • Find and engage with other alumni
  • Get the latest club news
  • Tweet directly with anyone from the various alum lists (C-Level Execs, all employees at a specific company, the club board, Kellogg Resources)
  • Be informed about club events

Assessing Kellogg's presence in the startup arena, Kellogg Alum and CFO Jennifer Wagner is using the app as the precursor to creating a shared economy around ideation and crowd equity by identifying alumni startup founders. "The value of Alumni community and loyalty will play a huge roll in the expected growth in global crowd equity. Rallying our alumni startup community is a key step for us."

In addition to keeping up with the Kellogg community, members will be able to take advantage of all of xiQ's regular features including real-time news, social buzz, financial reports, and more about competitors, customers and prospects.

The private network customization is available for any corporation or business network seeking to create greater connectivity and collaboration within their sphere. Contact Usman Sheikh for more information.

About xiQ:
xiQ, Inc. develops proprietary technology that extracts and synthesizes information from multiple sources to provide personalized, real-time market intelligence for B2B enterprise executives. The xiQ app can be downloaded free for iOS devices . More information at

About Kellogg:
Northwestern University's Kellogg School of Management Alumni Club of San Francisco and Silicon Valley is a 501c3 non-profit organization dedicated to serving alumni located in the San Francisco Bay Area.

Contact Information:

Media Contact :
Julianne Hall