SAN MATEO, CA--(Marketwired - Sep 24, 2015) - EverString, a leading provider of predictive analytics for sales and marketing, today announced the appointment of Reade Triolo to serve as the organization's Head of Solutions and Success. Triolo will leverage his experience from marketing automation leader Marketo to develop a world class customer success program.

Triolo brings over 15 years of consulting and customer success experience to EverString, most recently serving as Director of Solutions Consulting at Marketo. Prior to Marketo, he served as Senior Manager of Customer Success at Xactly Corporation and Senior Solutions Consultant at both ExactTarget and IBM. His deliberate career path has armed him with critical expertise throughout every point of the sales cycle. Through his roles in solutions consulting and implementation, Triolo recognized a need for collaboration between pre-sales and post-sales processes to ensure greater customer success. At EverString, he will integrate these processes and align them with a customer success strategy to deliver a seamless product experience.

"We are delighted to have Reade Triolo join our team as our customer base continues to grow rapidly," said J.J. Kardwell, president of EverString. "He brings unique insight into understanding the challenges of our customers, as well as first-hand knowledge of the benefits of leveraging predictive technology to build a more efficient pipeline. He is the perfect person for the job of aligning our commitment to customer success with our mission to enable the predictive generation marketers."

"I'm thrilled to join the EverString team and have the opportunity to unify the processes of the customer cycle to ensure the best possible customer experience," said Reade Triolo. "It is exciting to be part of an emerging market, and I'm looking forward to the opportunity to build the customer success team from the ground up while supporting the advancement of the company's broader mission."

To learn more about EverString and the predictive analytics capabilities of the EverString platform, visit

Follow and Interact with EverString on:

About EverString
EverString helps build pipeline and increase conversion rates with the only account-based, full lifecycle, predictive platform for B2B sales and marketing. The EverString Decision Platform identifies your ideal customer profile and then uncovers buying signals for high-potential accounts both inside and outside your sales and marketing systems so that you can prioritize and engage with your best customer prospects. EverString is a SaaS intelligence layer that provides predictive scoring and predictive demand generation, empowering the predictive generation of marketers. EverString was founded in 2012 and is backed by leading investors including Lightspeed Venture Partners, Sequoia Capital and IDG Ventures. For more information, visit

Contact Information:

Media Contact:
Aparna Aswani
Bhava Communications for EverString

(415) 699-8331