SCOTTSDALE, AZ--(Marketwired - September 23, 2015) - TrueShip ( -- the leading provider of automated returns management solutions (ReadyReturns) -- has just released a white paper that helps retailers create a returns policy that engages the customer and helps secure long term loyalty and retention.

The most recent statistics about online product returns demonstrate that over 25% of products that are ordered by consumers from online stores are returned. According to related studies, 67% of consumers read a return policy and over 80% have said that it’s an integral part of their buying decision.

When a return policy is hassle-free and convenient, polls have found that over 90% of consumers view the online store favorably, and are likely to do future business with it as well as recommend it to a friend. But when the return policy is a hassle, a majority of consumers will view the store unfavorably, and will simply take their business elsewhere.

TrueShip's new white paper shows retailers how they can create the perfect online product returns policy.

It covers aspects of the returns process and policy that include:

  • Why complimentary returns actually improve profits, customer loyalty.
  • Statistics showing that consumers purchases more frequently when returns are simple.
  • Understanding that retailers are the reasons for as much as 65% of returns; not consumers.
  • The top-ten product return statistics with illustrated infographic.
  • Why bad returns policies actually scare consumers away.
  • How an automated returns policy can benefit your bottom line.

"An e-retailer returns policy is a very important cog in the ecommerce wheel and conversion funnel," explained Michael Lazar, Director of Online Marketing at TrueShip. "If you are not engaging users properly and offering a convenient, automated and efficient returns policy, there’s a good chance that shoppers will take their business elsewhere."

New users can start a 30-day trial of ReadyReturns automated online retail returns software by visiting:

About TrueShip

#ShipSmarter - TrueShip is the original architect of multi-carrier ecommerce shipping software. ReadyShipper shipping software integrates into the most widely used shopping carts and online marketplaces. It is an easy-to-use order fulfillment solution designed to save e-retailers time and money.

Start a 14-day trial of ReadyShipper shipping software by visiting:

About ReadyReturns

#ReturnsHappen - ReadyReturns is a customer-facing, plug-and-play, self-service online product returns software solution. It integrates into virtually any website without any programming. ReadyReturns lets customers make returns from a website by filling out a simple form and printing the return shipping label. E-retailers set the rules of the returns, including things like return shipping and restocking fees.

Start a 30-day trial of ReadyReturns by visiting:

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Contact Information:

Press Contact
Michael Lazar
Director of Online Marketing
Tel: (877) 818-7447