DALLAS, TX--(Marketwired - September 24, 2015) - The way that one Veteran non-profit does business is beginning to change in Dallas, Texas. Guardian for Heroes Foundation, an organization originally formed by U.S. Navy SEAL Chris Kyle, has begun to add corporate licensing to its list of unique ways it raises donations for in-need veterans.

Guardian for Heroes Foundation provides free, in-home fitness equipment, facilitation of donated health club memberships, individualized programs, personal training and life coaching to in-need veterans with disabilities, Gold Star families and those suffering from Post-Traumatic Stress (PTS) from combat deployment. Guardian for Heroes Foundation uses physical and mental fitness to spark conversation and create a source of support for combat veterans.

For the first time, Guardian for Heroes Foundation has licensed its logo to an innovative new performance beverage brand. The product, iXL Elite Hydration was developed by a dedicated team of athletes, beverage industry experts, and sports performance specialists to address today's most important health concerns and sports performance needs. iXL conquers thirst and hydrates fast while addressing the critical imbalance of sodium and potassium in today's diet. Launched in 2011, iXL features Zero Sodium, 400mg Potassium, a rapid delivery system and is preferred over national brands in blind tastes tests up to 8 out of 10 times.

This strategic partnership between iXL and Guardian for Heroes Foundation not only couples two organizations revolutionizing how society looks at fitness and rehabilitation but also represents the continued support that American industry is lending our Veterans. Guardian for Heroes Executive Director Cheramie Law is thankful for the company's support.

"The opportunity to partner with iXL Elite Hydration has been a blessing for Guardian for Heroes. This is an opportunity to reach new markets and create awareness with an audience outside of the typical military and veteran communities," said Law. "Partners like iXL are helping us provide important services and support to our combat veterans."

iXL CEO Mark Davis also spoke highly of the partnership. "We are convinced that supporting our veterans and U.S. Military is our duty and we believe very strongly in the Guardian for Heroes mission. Their cause represents a great fit for our company and brand and we couldn't be more excited about working together."

Pallet displays of the new iXL Elite Hydration Variety Pack featuring the Guardian for Heroes logo and story can be found in select Sam's Clubs in Kansas, Missouri, Nebraska, Oklahoma and Texas beginning in October 2015. A portion of revenue from sales across the region will go directly to Guardian For Heroes Foundation in order to improve the lives of our veterans.

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Contact Information:

For media inquiries please contact:

John Radzwilla

Mark Davis.