NEW YORK, NY--(Marketwired - October 05, 2015) - SmartMetric, Inc. (OTCQB: SMME) -- With the 15 million customer records just stolen from the Experian/T-mobile identity heist and the previously recorded 155 million individual private records stolen in 2015, the total number of individual records stolen as of October 2015 is a staggering 170 million. This is according to figures reported by The Identity Resource Center without taking into account the additional 15 million records now admitted to have been stolen in the Experian/T-Mobile breach recently.

SmartMetric, the manufacturer of the "in-card" biometric fingerprint reader used to validate the card user along with activating the cards EMV chip, says that the identity records of so many Americans are so compromised that biometrics are now becoming a much needed technology solution in the ongoing war with data and identity thieves.

The SmartMetric EMV biometric activated credit/debit card solution brings the power of biometrics to the new EMV chip card technology providing even a greater level of security to the global payment card format said today the company President and CEO, Chaya Hendrick.

SmartMetric, in developing its biometric fingerprint activated credit/debit cards provides a real time proof of identity every time a card transaction takes place. Using the SmartMetric biometric technology in the new EMV chip cards in order to activate the cards EMV chip following a users positive finger print match is a major new innovation in identity validation and protection for banks and individual alike.

The company is planning an official product launch to specialized technology journalists this month. This will be the first official product launch for the company and its biometric fingerprint credit/debit cards. SmartMetric has engaged salespersons in Europe, Asia and North America who are now actively marketing the card to the banking and financial institution, card issuing world.

There are more than 3.4 billion EMV chip cards in use around the world. The United States is now issuing these EMV chip cards en mass, bringing the USA in line with the major advanced countries globally. SmartMetric brings an even greater level of security to the EMV chip card technology by adding biometric authentication and activation inside the card itself.

To view a video of the SmartMetric biometric chip card follow this link:

SmartMetric Biometric Payments Card -

To view the company website:

Safe Harbor Statement: Certain of the above statements contained in this press release are forward-looking statements that involve a number of risks and uncertainties. Such forward-looking statements are within the meaning of that term in Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Readers are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, and that actual results may differ materially from those indicated in the forward-looking statements as a result of various factors.

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SmartMetric, Inc.