WAYNE, PA--(Marketwired - Oct 5, 2015) - Elemica, the leading Supply Chain Operating Network provider for the process industries, announces the addition of Randy Meriwether, president of Applied Acceleration, discussing, "The Epidemic of 'That's How We've Always Done It': Overcoming Habituation" at their IGNITE 2015 Conference. This presentation draws on Meriwether's in-the-trenches change management experience with companies like Honeywell and Accenture uncovering why people and organizations resist change and are often stuck in the same place. During his presentation, attendees will learn not only the why, but strategies and tactics to help them and their organization conquer habituation with much more ease than most realize is possible.

"Randy brings proven strategies that help companies make better decisions, speeding the business to sustainable growth and profitability," said Ed Rusch, Vice President of Corporate Marketing at Elemica. "Sharing his wealth of experience and expertise in winning the market, attendees will learn different ways to assess their organization, take stock of its effectiveness, and overcome the way we've always done it syndrome."

Multiple, recent studies have shown that individuals and organizations who adapt quickly and positively are consistently the most successful. Using real life scenarios, "The Epidemic of 'That's How We've Always Done It': Overcoming Habituation" will bring clarity to a topic that has far too many "tried and untrue" strategies. Avoiding the old and unsuccessful tactics is the first step in moving towards a more productive and revenue generating path. Implementing identified best practices is the next step, and these will be covered in detail.

Randy Meriwether has been in executive sales and marketing roles for more than 20 years, including serving as EVP of Sales and Marketing at numerous high growth companies. He has successfully worked with companies with severely declining sales revenue and negative cash flow, and transformed them to EBITDA and cash flow positive organizations, allowing them to be positioned and profitably sold, or continue to grow at an accelerated rate. He was especially noted for leading Pantellos, a supply chain technology company in the energy sector, from a cash bleeding organization to a highly profitable market leader in less than 20 months, culminating in a successful sale to Perfect Commerce.

IGNITE 2015 will gather executives, industry analysts and supply chain thought leaders who desire to share innovative ideas in order to ignite their supply chains into the next level of performance. IGNITE 2015 North America takes place on October 20, 2015 at the Chemical Heritage Foundation in Philadelphia, PA. The Elemica IGNITE 2015 Supply Chain Conference also includes a pre-conference dinner and cocktail reception the evening prior. To register, please visit www.elemicaignite.com.

About Elemica

Elemica is the leading Supply Chain Operating Network for the process industries. Elemica transforms supply chains by replacing manual and complex approaches with efficient and reliable ones. Launched in 2000, customers like BASF, BP, Continental, The Dow Chemical Company, DuPont, The Goodyear Tire & Rubber Company, LANXESS, Michelin, Shell, Solvay, Sumitomo Chemical, Wacker and more process nearly $400B in commerce value annually on the network. Elemica drives bottom line results by promoting reduced cost of operations, faster process execution, automation of key business processes, removal of transactional barriers, and seamless information flow between trading partners. For more information, visit www.elemica.com

Contact Information:

For More Information Contact:
Becky Boyd
(770) 642-2080 x 214