Pricing Cloud(TM) Delivers Customized, Targeted Pricing for Mobile Game In-App Purchases
SAN FRANCISCO, CA--(Marketwired - Oct 7, 2015) - Scientific Revenue, a dynamic pricing and revenue optimization service, today announced a 20-40% lift in overall in-app purchase revenue and an average 15% increase in payment conversion for games using its dynamic pricing engine for in-app purchases. Launched with select partners in 2014, Scientific Revenue is already deployed in games with over 100 million total downloads, and now supports the top eight gaming engines.
"We're thrilled to share the success we've had with many of our mobile game partners," said Scientific Revenue founder and CEO, William Grosso. "They are not only pleased with the extra revenue we're generating for their various titles, but they've helped us make our dynamic pricing engine more powerful. So to every other game developer and publisher out there, we say: 'Focus on making great games, we'll focus on making you more money.'"
Mobile games are forecast to become a $45 billion market by 2018. However, mobile games leave billions of dollars on the table every year, since the vast majority of revenue stems from in-app payments from less than 5% of the total player base, with their payments varying wildly at different times in different parts of the world and from player to player.
Created by a team of data scientists with decades of experience in game economics and analytics, drawing on insights from the world's most successful publishers, Scientific Revenue's dynamic pricing engine creates customized, targeted in-app payments for each player, enabling game developers to maximize price monetization while maintaining integrity over their gameplay experience.
Core Scientific Revenue Features
ABOUT SCIENTIFIC REVENUE
Founded by a team of game industry veterans, economists, and data analysts, Scientific Revenue is dedicated to maximizing the money mobile developers make from their creative work. With an SDK already integrated in games with over 100 million total downloads, Scientific Revenue's dynamic pricing engine for in-app purchases typically boosts payment conversions by 15 percent, and overall revenue by 20-40%. Based in San Mateo, Scientific Revenue is backed by Walden Venture Capital. Visit us online at http://www.scientificrevenue.com. Follow us on Twitter @SciRevenue.
Contact Information:
Communications Partner:
Vanessa Camones
theMIX agency for Scientific Revenue