SAN FRANCISCO, CA--(Marketwired - Oct 9, 2015) - The Ritz-Carlton, San Francisco is going pink in honor of Breast Cancer Awareness Month for the second consecutive year. Throughout the month of October, the iconic downtown hotel's grand exterior will be illuminated in the color of the symbolic ribbon to show support for this important cause. Guests and locals alike will be invited to support Bay Area-based Breast Cancer Emergency Fund (BCEF) -- dedicated to providing emergency financial assistance to low-income women and men battling breast cancer -- via a host of unique offerings created by the hotel's culinary team.

From Pink Afternoon Tea in The Lounge to a blush-colored "Pink Promise" cocktail, available in both The Lounge and Parallel 37, The Ritz-Carlton, San Francisco will donate $10 for every Pink Afternoon Tea seating and $1 for every "Pink Promise" cocktail sold throughout the month of October to the Breast Cancer Emergency Fund.

"We are very excited to partner with Breast Cancer Emergency Fund again this year to bring attention to this meaningful cause," said Bruce Gorelick, general manager at The Ritz-Carlton, San Francisco. "As part of our company-wide social and environmental responsibility program, Community Footprints, we are dedicated to supporting our friends and neighbors battling breast cancer. These month-long offerings were designed both to honor Breast Cancer Awareness Month and raise funding for this important local organization, which has delivered over $2,000,000 in quick, compassionate care since 2001."

The Ritz-Carlton, San Francisco will also encourage guests to support Breast Cancer Emergency Fund's signature event -- "This Old Bag" -- by donating gently used designer handbags to the concierge throughout the month. On Friday, October 23, 2015, donations collected from the luxury hotel will join the array of handbags, clutches, manbags, and other gently used items to be auctioned off at San Francisco's Bentley Reserve to help women and men in need. "This Old Bag" accounts for a quarter of Breast Cancer Emergency Fund's annual operating budget -- a perfect reason for hotel guests to embrace Union Square's vibrant shopping scene.

"When The Ritz-Carlton, San Francisco lights up pink to support Breast Cancer Emergency Fund (BCEF), it will launch a poignant campaign that highlights corporate philanthropy in our community and the power of business networks to inspire vendors, guests and the public to get involved," said Sandra Nathan, BCEF's Executive Director. "BCEF is honored to partner with The Ritz-Carlton, San Francisco to raise visibility and vital funds for low-income women battling breast cancer in the Bay Area."

Pink Afternoon Tea
 Seating available at The Lounge every Saturday throughout October (excluding Oct. 31) between 2 p.m. and 3 p.m. with last seating at 3:15 p.m.

The Ritz-Carlton, San Francisco invites guests to repose in The Lounge and experience a rose-colored spin on its signature Afternoon Tea. Presented in a classic tiered style, an array of sweet and savory delights will complement the tableside tea service, with menu highlights including Bergamot Crab, Avocado and Pomegranate on Brioche; Choux with Crescenza, Rosehip Honey and Walnut; and Roasted Duck on Pumpkin Bread with Spinach Tzatziki. A selection of delectable treats will complete the Pink Afternoon Tea experience including Pink Macarons; Strawberry Tarts; and Pinot Noir Marshmallows. A "Pink Promise" cocktail and selection of champagne and sparkling wine will also be available as supplements.

The Afternoon Tea is $65 per person, exclusive of tax, gratuity and alcoholic beverages. To place a reservation, please call (415) 773-6168.

 "Pink Promise" Cocktail
 Available at Parallel 37 and The Lounge

In honor of Breast Cancer Awareness Month, The Ritz-Carlton, San Francisco is shaking up a special "Pink Promise" cocktail featuring Knob Creek Bourbon Whiskey, Cranberry, Pineapple Juice, fresh Orange Juice, fresh Lemon Juice and Ginger Ale. Guests can enjoy this lively pink-themed libation in Parallel 37 or The Lounge.

"Pink Promise" Cocktail is available for $14, exclusive of tax and gratuity. To place a reservation at Parallel 37, please call (415) 773-6168. The Lounge seating is available first-come, first-serve.

For more information about Breast Cancer Emergency Fund, visit or follow them on Facebook: and Twitter:

For more information, visit or follow the hotel on Facebook: and join the conversation using #RCMemories

About The Ritz-Carlton, San Francisco
Set within a 1909 Neoclassical landmark building in the prestigious neighborhood of Nob Hill, The Ritz-Carlton, San Francisco is the city's only AAA Five-Diamond hotel and is a recent winner of a "World's Best Award" by the readers of Travel + Leisure. Conveniently located in the heart of the city, the iconic hotel is nearby San Francisco's most visited attractions and the historic cable car is accessible right outside its doors. Offering globally-inspired California cuisine and seasonal cocktails at Parallel 37, the largest luxury Club Level experience in San Francisco, and recently renovated meetings and special events space, the 336-room Ritz-Carlton, San Francisco provides the ultimate in personalized Ritz-Carlton service, comfort and luxury.

About BCEF
Breast Cancer Emergency Fund (BCEF) provides quick and compassionate emergency financial assistance to low-income people battling breast cancer. BCEF steps in when a woman is too sick to work. Each year, BCEF helps nearly 400 women and their families in the Bay Area maintain life-extending medical care and live with dignity during a devastating illness. BCEF's goal is to reduce breast cancer mortality rates, improve health outcomes and enables women to focus on recovery and family. For over a decade, BCEF has been the only agency dedicated to helping low-income women address the financial burden that often accompanies a diagnosis. Since 2001, BCEF has provided more than $2,500,000 to over 2,500 breast cancer patients. BCEF is fully funded by individuals, corporations and private foundations. Our community of generous and affluent supporters ensures that no woman fights breast cancer alone. To learn more about BCEF, visit or call 415-558-6999 ext. 230 

Photos available upon request

Contact Information:

Shelby Callas
The Brandman Agency
Tel: (323) 944-0064

Shelly Auyeung
Communications Coordinator
The Ritz-Carlton, San Francisco
Tel: (415) 364-3479