Home Sweet Home: Brand Networks Helps Domain Increase Ad Engagement on Facebook

BOSTON, MA--(Marketwired - Oct 13, 2015) - Brand Networks, the leading provider of cross-platform, relevance-driven native advertising and content marketing software, today announced its partnership with Domain, one of Australia's leading multi-platform real-estate destinations. With Brand Networks, Domain successfully implemented a social content marketing strategy to scale new readership and engagement on Facebook, while establishing a cost-efficient way to drive site traffic. The partnership drove 30x more post engagement on Domain's Facebook page and 46x more link clicks, all at a 70+ percent lower cost than previous performance.

Innovative Technology Automatically Increases Relevance & Effectiveness of Social Advertising

To drive results, Domain used Brand Networks' award-winning Open Signals technology to create and distribute hyper-relevant advertising content to Facebook users. The Brand Networks Platform allowed Domain to implement a data-driven, automation-based strategy enabling the team to predict Facebook post popularity sooner, automatically turn popular posts with high engagement into ads, and update the bids and budgets for the top performing content on shorter cycles than a human could alone. Domain also leveraged Brand Networks' Optimize Now technology, which monitors the cost and performance of ads in real time, turning poor performers off and boosting the budgets for top performers, ultimately saving Domain more time and money.

"Our powerful automation tools like Optimize Now and Open Signals are essential for a company like Domain that wants to increase impact, without breaking the budget," said Jamie Tedford, CEO and co-founder of Brand Networks. "This algorithmic ad management software allows our customers to see faster results, and focus more time on high-impact activities that drive revenue for their business."

The campaign helped Domain successfully scale its content marketing reach. In addition to higher post engagement and website clicks, Domain's website conversions have also increased, and average cost per conversion (CPA) attributed to Domain's Facebook ads continues to drop month-over-month.

"With the help of Brand Networks and its programmatic social advertising capabilities, Facebook advertising has become a critical piece of our marketing funnel," said Melina Cruickshank, Chief Content and Audience Officer at Domain.

Brand Networks is one of the few companies in the world formally recognized as a Facebook and Instagram Marketing Partner, Pinterest Marketing Developer Partner, LinkedIn Sponsored Updates and Custom Apps partner and one of the first Twitter Ads API developers. The Brand Networks platform powers more than $500 million in social advertising spend for more than 650 of the world's best known brands and agencies, such as Interpublic Group, WPP, American Express, AT&T, ABInBev, Discover, Yahoo! and Unilever.

About Brand Networks
Founded in 2006, Brand Networks delivers relevance-driven native social advertising and content marketing to 650 enterprise customers, including half of the Fortune 100 and 17 of AdAge's 25 Most Advertised Brands. The Brand Networks Platform is the world's first cross-platform social marketing software with a relevance engine at its core, designed to help marketers achieve the highest possible levels of effectiveness and efficiency across paid, earned and owned channels, at every stage of the social marketing process. Brand Networks is headquartered in Boston with offices in San Francisco, New York City, Rochester, Los Angeles, Chicago, London, Sydney, and Mexico City. For more information, please visit bn.co.