Cutting-Edge Tool Enables Employers to Understand Impact of Recruiting Channels and Continually Improve the Talent Acquisition Process
LEBANON, NH--(Marketwired - Oct 15, 2015) - Appcast, the first pay-per-applicant job ad exchange, today announced the launch of Appcast Media Analytics, a new solution delivering real-time insights into the performance of companies' recruitment media and corporate career sites.
Appcast was founded to revolutionize the recruitment advertising process, making it easier and more affordable for employers to connect with the talent that can make a difference in their organizations. Through its proprietary cost-per-applicant job exchange, by which employers only pay when a candidate applies, the company helps employers dramatically improve recruitment outcomes, performance and return on investment. As the company continues to transform how data can be used to enhance the recruiting process, Appcast introduces Media Analytics to provide employers with an in-depth look at how their job ads perform, enabling them to make immediate improvements in their sourcing strategies.
Appcast Media Analytics works seamlessly with a company's existing applicant tracking system (ATS) and across all of their online recruitment sources, whether job boards, social media, Google or their own career site, to identify the recruitment media that perform well for each job, category and business unit. This powerful reporting suite helps talent acquisition teams uncover key factors like their top-performing candidate sources, the sources that have the best apply rate and whether candidates are applying on desktop or mobile devices. As a result, employers can understand key trends in their recruiting activities and adjust their tactics accordingly to continually improve how they find talent while ensuring optimal return on investment.
Additional features of Appcast Media Analytics include:
Tom Chevalier, vice president of Product for Appcast, commented, "Appcast is committed to developing entirely new capabilities that transform how companies find talent -- and do so affordably. With the launch of Media Analytics, we provide our clients with the ability to better understand the performance of their job ads and how the sources they use to find candidates are helping or hurting their efforts. The result is a more informed recruiting process, whereby talent acquisition teams can easily identify the sources most effective in delivering right-fit talent and focus their recruiting efforts accordingly."
Appcast is a new way to advertise your open jobs on a 'pay-per-applicant' basis across a network of thousands of career and consumer sites. It works with all applicant tracking systems, requires no long-term contracts, and is simple to use. Headquartered in Lebanon, N.H. with offices in Cambridge, Mass., Appcast debuted in January 2014 and is the latest business incubated out of StartDateLabs. To learn more, visit: http://www.appcast.io.