AURORA, IL--(Marketwired - Oct 15, 2015) - BERNINA of America, the premier manufacturer of sewing, embroidery and quilting machines, is pleased to introduce its new BERNINA 530 Special Edition - Swiss Red (Swiss Red) and BERNINA 215 Simply Red (B 215 Simply Red). Both machines are available now at authorized BERNINA Dealers nationwide. The Swiss Red is available in limited supply and features a BERNINA Red faceplate that celebrates BERNINA's Swiss origins, heritage and family tradition. It also comes with an exclusive BERNINA suitcase. The B 215 Simply Red is BERNINA's new entry-level machine and ideal for price-conscious beginners who value quality and sewing convenience. 

"With our Swiss Red, BERNINA is continuing its tradition of offering a collector's model that represents BERNINA's quality, Swiss engineering and innovation. It's a mid-priced BERNINA that can be used for simple sewing tasks and more advanced creative projects," said Paul Ashworth, President of BERNINA of America. "The BERNINA 215 Simply Red offers a new opportunity for sewists to appreciate our Swiss precision and outstanding Dealer support at an entry-level price. It's versatile and easy to work with, and owners can add more features as their skills increase to provide years of sewing enjoyment."

BERNINA 530 Special Edition - Swiss Red (MSRP $2,999)
The Swiss Red features a sewing speed of up to 900 stitches per minute and 11 needle positions to provide the precise sewing quality that BERNINA owners expect. It also comes with five BERNINA presser feet, a slide-on table, and an exclusive BERNINA suitcase, which offers full shock-absorbing protection, rugged wheels, and an extendable handle. Additionally, machine owners have the option of adding a BERNINA Stitch Regulator (BSR), which provides consistent free-motion stitching, even at high sewing speeds. The BSR is available alone or included in the new Quilter Accessory Kit, which also features the BERNINA Walking foot #50, BERNINA Patchwork foot #37, and a magnifying lens set. The MSRP for the Quilter Accessory Kit is $1,299.

Other features of the Swiss Red include a powerful DC motor that gives full sewing power at all speeds to provide consistent stitching on multiple layers and heavy fabrics. Its control panel also offers quick access to all stitch patterns and settings, including reverse and mirror functions, and a manual or automatic buttonhole. An electronic foot control is included as well, allowing sewists to enjoy consistent speed control plus a heel/tap feature to raise and lower the needle. The Swiss Red is practical and flexible, making it the ideal sewing machine for ambitious sewers. To learn more, visit

BERNINA 215 Simply Red (MSRP $999)
The B 215 Simply Red offers Swiss-engineered quality and the option to add a wide range of BERNINA accessories at an affordable price. It's a user-friendly machine that has a distinctive BERNINA look with its sleek white body and red accents, and it can easily handle thick layers of fabric and perform a multitude of creative techniques. Features include a built-in needle threader, thread cutter, backlit LCD, and direct-select keypad for accessing 11 stitch patterns including a buttonhole. 

The B 215 Simply Red lets users easily vary stitch length, stitch width and needle position for expanded sewing options. In addition, the most commonly used practical stitches can be set at the touch of a button using the large, clear icons next to the direct-selection keys displaying the stitch. The B 215 Simply Red also offers a sewing speed of up to 900 stitches per minute that can be reduced to half-tempo, giving beginners full control, and the needle can be set to stop up or down in the fabric. Additionally, the built-in needle threader lets users quickly rethread the machine when changing spools. Other features include a four-step buttonhole and a darning program. For more information, visit

Founded in Switzerland more than 100 years ago, BERNINA is the world's premier manufacturer with a proven reputation for offering quality state-of-the-art sewing, quilting and embroidery machines, overlockers/sergers, and embroidery software. BERNINA's leadership is marked by an impressive number of ambassadors, industry leaders, influencers and bloggers, who chose to partner with the company. BERNINA products are sold in the United States through a network of over 400 fully trained independent dealerships that also offer support and education. Select BERNINA and bernette machines, and BERNINA software can also be purchased through BERNINA's eCommerce site, BERNINA products are designed for beginning to advanced sewists and priced to meet a variety of budgets, with new products being introduced every year. You can follow BERNINA on Facebook:, Instagram: @BERNINAUSA, and Pinterest:, and read BERNINA's WeAllSew blog at To learn more about BERNINA and to find a Dealer, visit or call (630)978-2500.

Contact Information:

Media Contact for BERNINA of America, Inc.:
Joanne Tedesco