JD.com and Tencent Expand Partnership to Transform Mobile Marketing for E-Commerce in China

Companies to Explore Additional Ways to Leverage Big-Data Resources to Help Businesses Build Brand Recognition and Improve Marketing ROI

Beijing, CHINA

BEIJING, Oct. 19, 2015 (GLOBE NEWSWIRE) -- JD.com, Inc. (Nasdaq:JD), China's largest online direct sales company, and Tencent Holdings Limited (Tencent) (SEHK:00700), a leading provider of Internet services in China, today jointly announced an expanded partnership to provide merchants with innovative mobile marketing solutions ahead of this year’s Singles Day promotion.

The expanded mobile marketing partnership will explore new avenues to leverage Tencent’s leading social communication platforms, Weixin and Mobile QQ, and use its massive big-data resources alongside JD.com’s leading e-commerce platform and its vast wealth of data about online shopping trends and behavior. The collaboration will offer businesses advanced online tools to more precisely reach their target customer groups, build brand recognition and increase marketing ROI by providing brands access to Weixin and Mobile QQ users.

“JD.com’s groundbreaking collaboration with Tencent already has redefined the mobile e-commerce user experience in China over the last year and a half, and in the months ahead we look forward to transforming mobile marketing as well,” said Richard Liu, founder and CEO of JD.com. “Through this expanded partnership, Chinese businesses will have access to digital marketing tools that leverage both JD.com’s resources and Tencent’s leading mobile social communication platforms to build relationships with customers, deepen brand recognition and drive sales. We are extremely encouraged by the enthusiastic initial merchant response, and we look forward to helping brands leverage this expanded suite of tools during Singles Day and beyond.”

“As a result of the longstanding and strong Tencent and JD.com partnership, Chinese consumers enjoy a convenient and tailored mobile shopping experience,” said Huateng Ma, founder and CEO of Tencent. “By deepening the collaboration between China’s most trusted e-commerce company and China’s most popular mobile social platforms, we can provide Chinese businesses with a unique capability to deepen their understanding of consumer needs and more precisely reach their current and future customers.”

About JD.com

JD.com, Inc. is China's leading online direct sales company and the country's largest Internet company by revenue. The Company strives to offer consumers the best online shopping experience. Through its content-rich and user-friendly website jd.com and mobile applications, JD.com offers a wide selection of authentic products at competitive prices and delivers products in a speedy and reliable manner. The Company believes it has the largest fulfillment infrastructure of any e-commerce company in China. JD.com operated 7 fulfillment centers and a total of 166 warehouses in 44 cities, and in total 4,142 delivery stations and pickup stations in 2,043 counties and districts across China, staffed by its own employees. JD.com is a member of the NASDAQ100.

About Tencent

Tencent uses technology to enrich the lives of Internet users. Every day, hundreds of millions of people communicate, share experiences, consume information and seek entertainment through our integrated platforms. Tencent’s diversified services include QQ, Weixin/ WeChat for communications; Qzone for social networking; QQ Game Platform for online games; QQ.com and Tencent News for information and Tencent Video for video content. Tencent was founded in Shenzhen in 1998 and went public on the Main Board of the Hong Kong Stock Exchange in 2004. The Company is one of the constituent stocks of the Hang Seng Index. Tencent seeks to evolve with the Internet by investing in innovation, providing a hospitable environment for partners, and staying close to users.



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