Index Exchange Partners With Adform to Expand Supply Into Europe and the UK

Partnership Bolsters Index's Growing International Presence and Enables Adform's Customers to Reach Global Buyers at Scale

LONDON, UNITED KINGDOM--(Marketwired - October 20, 2015) - Index Exchange, the principled exchange for publishers, today announced it has partnered with Adform, the premier ad tech partner for publishers, global media agencies, trading desks, and advertisers, to expand its access to premium, fraud free inventory into Europe and the United Kingdom. The partnership allows Adform to access Index Exchange's premium demand for its new sell-side platform (SSP).

The partnership quickly scales Adform's recently launched SSP and helps publishers to monetize their inventory more effectively. By partnering with Index Exchange, Adform will now be able to engage premium publishers with the global buyers connected via Index Exchange such as MediaMath and Turn in new and exciting ways.

"Index Exchange is a key partner for us as we look to scale our SSP with premium demand," said Martin Larsen, CMO of Adform. "We are very excited about partnering with Index Exchange, a company that shares our values, especially when it comes to rooting out ad fraud. We look forward to a long and fruitful relationship with them."

"Premium demand sources and exchanges that place a high priority on vetting their inventory are a key part of our approach," said Martin Larsen, CMO of Adform. "This partnership reflects our shared focus on countering fraud while delivering world-class inventory and we look forward to the new opportunities this partnership will deliver to our clients moving forward."

Adform works with publishers, media agencies, trading desks, and advertisers to offer the world's only programmatic brand-led media platform that supports all aspects of multi-screen brand advertising. Since expanding to the sell side to launch an SSP and publisher ad server, Adform has focused on delivering brand advertising and publisher solutions throughout Europe, the UK and North America.

"Partnering with Adform allows us to continue our momentum in the international market, specifically in Europe and the UK where we are seeing a lot of growth," said Andrew Casale, CEO of Index Exchange. "When we established our London office with the appointment of James Prudhomme as head of EMEA earlier this year, one of our top priorities was to create strong international partnerships with companies who value quality as highly as we do."

Earlier this year, Adform released Guaranteed Viewable, the world's first programmatic guaranteed viewable solution, which ensures that their clients no longer pay for non-viewed impressions when buying through Adform's Private Marketplace. This solution has been highly beneficial to premium publishers, as it has given them an effective way to increase their yield.

About Adform

Adform is a media agnostic tech vendor for media agencies, trading desks, advertisers and publishers that offers the world's only programmatic brand-led media platform supporting all aspects of multi-screen brand advertising. The Adform tech stack includes demand and supply side platforms, a third party adserver, data management platform, private marketplace, programmatic publisher ad server and a market-leading creative suite.

Established in Denmark in 2002, Adform now has offices in 15 countries including the United States, United Kingdom, Germany, Sweden, Denmark, Norway, Finland, Spain, Italy, Netherlands, Belgium, Czech Republic, Poland, Lithuania and Belarus.

Visit for more information, or follow us on Twitter -- @AdformInsider

About Index Exchange

Index Exchange ( provides a neutral, transparent exchange layer that enables leading publishers and suppliers to sell their ad impressions in real-time. Formerly known as Casale Media, Index equips enterprise-level sellers with custom-architected solutions, fully transparent sell-side management technology, and access to the latest in technical knowhow for programmatic demand while still ensuring the highest in brand-safe creative standards by ensuring humans-level review for all proposed campaigns.

Contact Information:

Media Contact
Jay Kolbe
Sparkpr for Index Exchange
Phone: 646-499-1059