Bringing a hassle-free gift card solution to large and small merchants


MENLO PARK, CALIF., Oct. 27, 2015 (GLOBE NEWSWIRE) -- Yiftee, Inc. and Gravity Payments, a leading provider of payment technology services, today announced an agreement to deliver the Yiftee No Hassle Gift Cards to merchants.

The hassle-free Yiftee Mobile Gift Card solution is designed to offer a quick and easy way for Gravity's merchants to participate in the gift card market, simply by adding a gift card link to their website. Gravity provides a quick sign-up that merchants can complete in minutes to be gift card-enabled.

Any merchant that accepts MasterCard® can subscribe to the service, allowing their customers to purchase gift cards from mobile devices or online. Recipients instantly receive a virtual gift voucher and personal message via email, text, or Twitter®. The solution is simple for the merchant to implement and all administration and tracking is done by Yiftee.

"Offering our merchants Yiftee's innovative and merchant focused solution is the easiest way for them to offer and accept eGift Cards.  With Yiftee, we are staying true to our mission of helping independent businesses reduce the cost and headaches of doing business," said Dan Price, Founder and CEO of Gravity Payments.

"It's no coincidence that we've partnered with Gravity Payments.  Our founding principles align to level the playing field for small independent merchants to play in the big leagues when it comes to commerce solutions. It's clear that commerce is going online, mobile, and social, and today's independent merchants need to be there for the customers who already know and love them, plus to engage new customers.  We are here to help them grow top line revenue with one simple link for all channels: their website, Twitter®, Facebook, email, text, and in-store," said Donna Novitsky, Yiftee CEO.

About YifteeTM, Local Gifts, On-the-Go

Yiftee ( is the award winning the no hassle gift card solution with no special technology or POS integration, no revenue-share, no discounting, and no special accounting. Merchants gain additional sales, foot traffic, and an eGifting capability like big retailers.  Consumers, corporations, and merchants use the Yiftee mobile and online app to send thoughtful, unexpected gifts via Twitter®, email, and text. Recipients pick up their Yiftee gifts using their smartphone at their favorite local restaurants and shops, driving profitable business to those merchants.   Twitter: @Yiftee. Facebook:

About Gravity Payments

Founder and CEO, Dan Price, started Gravity Payments from his dorm room after witnessing thousands of hard-working small business owners being overcharged and underserved by their credit card processors. His goal was simple:  Level the playing field by making processing and financial services fair for community business owners. Over 13,000 independent businesses across all 50 states trust Gravity to save them millions in fees and hours in frustration by making it easy and simple for them to accept payments.

Dan built Gravity Payments with a values-based philosophy in mind. Rather than confusing community business owners with industry jargon or hidden fees, Gravity practices honesty, transparency, and doing business with integrity. These simple values have set Gravity Payments apart from many other processors, making Gravity the most trusted name in the payments industry.

Gravity Payments is headquartered in Seattle, with a dozen field markets from Hawaii to St. Louis. Dan has been honored by President Obama with the 2010 SBA National Young Entrepreneur of the Year Award and was Entrepreneur Magazine's "Entrepreneur of 2014". Dan's recent decision to raise Gravity's minimum salary to $70,000 captured headlines around the world. His 40-year-goal is to be a speck in a revolution where business is about purpose, not profit.

A photo accompanying this release is available at:

Screen Shot 2015-10-26 at 4.18.17 PM Yiftee / Gravity

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