In Q3 Report, Opera Mediaworks' Global Ad Platform Also Shares Mobile Behavior and Trends From Turkey, Saudi Arabia
SAN MATEO, CA--(Marketwired - Nov 3, 2015) - Apple significantly recaptured the no. 1 position in mobile monetization back from Android in Q3 2015, according to the Q3 2015 State of Mobile Advertising report out today from Opera Mediaworks. Android first took the lead in Q1 2015 and held it through the entire first half of 2015. Now, over half (52.1%) of all advertising revenue on Opera Mediaworks' mobile ad platform comes from Apple devices.
Much of that movement is driven by the iPad, which has boosted iOS's position by doubling in volume to now account for 8.3% of impressions and 20.3% of revenue -- generating more revenue per impression than any other device. Tablets as a whole (Android and iOS) have doubled their market share of impressions from last quarter and have shown over 2X the revenue potential than smartphones. Much of this is due specifically to the performance of video ads on tablets, with a revenue-to-impression ratio of 1.84 vs. 0.86 for smartphones.
"This quarter we saw some key monetization trends around video and high-value publisher categories that we believe will continue to fuel the healthy growth of the mobile advertising industry," said Mahi de Silva, CEO, Opera Mediaworks. "At the same time, our own growth is very strong: We now reach over 1.1 billion unique users on our platform -- up more than a third from Q3 2014 -- and power mobile monetization of over 20,000 mobile sites and apps."
More highlights from the report:
Games jumps to no. 1 for revenue, Social still king of impressions
Australia, United States show propensity toward mobile video ads
Focus on the Middle East: Mobile behavior and monetization in top two markets
The report also contains a showcase of a unique campaign from Turkey's top mobile network operator, Turkcell, to attract new customers and retain existing ones by offering temporary internet connectivity on the Istanbul metro using beacons. It resulted in 71,000 daily users (2.1 million monthly) and a 23% uptick in app downloads.
Find the full Q3 State of Mobile Advertising report here: http://operamediaworks.com/innovation-and-insights/state-of-mobile-advertising-2015-q3.
About Opera Mediaworks
Opera Mediaworks is the first mobile ad platform for brands, delivering breakthrough marketing at scale. Our technology powers the biggest publishers in the world and enables marketers to provide the highest quality experiences to more people in more places when it matters most. Our exclusive Instant-Play™ HD video technology and award-winning rich media touches, engages and creates deep interaction with consumers in the most popular mobile apps and sites around the globe. We work with over 90% of the AdAge Top 100 advertisers and 18 of the top 25 global publishers. A fully-owned subsidiary of Opera, Opera Mediaworks is headquartered in San Mateo, California, with offices worldwide. To learn more, visit www.operamediaworks.com.
Contact Information:
Media Contact
Falguni Bhuta
Opera Mediaworks
650-625-1262 ext. 1001
Hollis Guerra
Blast PR for Opera Mediaworks
805-403-0705