SEATTLE, WA--(Marketwired - Nov 4, 2015) - Pabst Blue Ribbon (PBR) is looking to reimagine some of America's oldest traditions and is turning to Zooppa's 350,000+ creative community for inspiration. For the contest, PBR asks filmmakers to select one of the label designs from their American Traditions Collection and create a video showcasing a unique, personal take on that tradition. A total of $30,000 in cash prizes will be awarded for the winning entries and the public can submit videos by registering on the Zooppa website.

Winning submissions will be distributed to the public through PBR's digital and social media channels. Filmmakers may submit a video up to 45 seconds in length in as many categories as they choose. The creators of the winning entries will also be asked to submit a 15 second edited version of their film after the competition concludes. The deadline for entries is December 15, 2015.

Since its founding more than 170 years ago, PBR has been one of America's favorite beers. Started by father Jacob Best and his sons, the company was officially named Pabst Blue Ribbon in 1898 because of all of the first place blue ribbons it won. For PBR, tradition is everything, and this holiday season they have decided to highlight their part in American life by unveiling the American Traditions Collection. PBR is now engaging Zooppa's online creative community to showcase how enjoying a PBR during one of these traditions makes for a truly original, American experience.

For more details on the contest and specific guidance for entries, please visit

About Zooppa
Zooppa is the world's leading platform for sourcing creative, community-inspired content for advertising and production. With a membership of more than 350,000 members, Zooppa works with leading brands and advertising agencies to produce fresh and compelling video, photography and graphic content. Zooppa streamlines the often time-consuming process of producing high-quality marketing content and provides opportunities for creative professionals to have their work showcased by major companies. Zooppa's innovative and social-centric platform delivers far more than content, offering a cost-effective, inspired approach for reaching consumers, creating online and word-of-mouth buzz and capturing market insights.

About Pabst Blue Ribbon
Since 1844, Pabst Brewing Company has been American-owned and operated, and is North America's largest privately held brewing company. Pabst's portfolio includes iconic brands with deep ties to America's heritage, such as its flagship Pabst Blue Ribbon and others such as Lone Star, Rainier, Ballantine IPA, Schlitz, Old Style, National Bohemian, Stag, Stroh's, and Old Milwaukee. In 2015, Pabst won the Great American Beer Festival's award for Large Brewing Company of the Year and Pabst's Master Brewer Greg Deuhs won the title of Large Brewing Company Brewer of the Year. For more information about Pabst, please visit

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Richard L. Tso, Alec Drozdowski & Alice España
Communique PR for Zooppa