NEW YORK, NY--(Marketwired - November 05, 2015) - Influenster, the leading product discovery and reviews site, is debuting its first ever Reviewers' Choice Awards: Best in Beauty. This exciting celebration of the top beauty brands and products is a culmination of the robust collection of quality product reviews and ratings on -- a growing community of over 1.5 million members who have written over five million reviews.

The first beauty product award program of its kind, this is the only online-voting awards platform where the nominees are chosen based on reviews and user-generated content by the Influenster community. Our members are the voice and ultimate judge of the best in beauty.

Influenster selected these nominated products -- in 60 categories that span across makeup, skincare, hair, and nails -- based on members' activity on Influenster's review platform, including the quality, quantity, and recency of reviews, ratings, commonly-used phrases, questions asked, answers given, shares made, and product lists created that include the product.

Members and the general public will have the final say on the winners via a voting process. Voting officially opens today and members are encouraged to vote for their favorite, standout products. Voters have until November 25 to finalize their selections before the poll closes; winners will be announced in the winter.

Cast your votes here:

Best in Beauty categories:


1) Must-Have Eyeshadow Palette

  • Urban Decay The Vice Palette
  • Wet n Wild Color Icon Eyeshadow Trios
  • Avon True Color Eyeshadow Quad
  • Too Faced Matte Eyeshadow Collection
  • Wet n Wild Eyeshadow
  • LORAC Pro Palette

2) Best Neutral Eyeshadow Palette

  • Urban Decay Naked Basics
  • e.l.f. Studio Endless Eyes Pro Mini Eyeshadow Palette - Natural
  • Too Faced Chocolate Bar Palette
  • Maybelline Expert Wear Eyeshadow Palette - The Nudes
  • LORAC Unzipped
  • Thebalm Nude 'Tude Eyeshadow Palette

3) Stay-Put Eye Shadow

  • Maybelline Eye Studio Color Tattoo Eyeshadow
  • NYX Cosmetics Single Eyeshadow
  • MAC Cosmetics Pro Longwear Paint Pots
  • L'Oréal Infallible Eyeshadow
  • e.l.f Long Lasting Lustrous Eyeshadow
  • LORAC Eye Shadow Eye Color

4) Best Lash-Lengthening Mascara

  • Too Faced Better Than Sex Mascara
  • Buxom Lash Blackest Black
  • Benefit Cosmetics They're Real! Lengthening & Volumizing Mascara
  • COVERGIRL Full Lash Bloom Mascara by LashBlast
  • Rimmel London Scandaleyes Mascara by Kate Moss
  • Mary Kay Lash Love Lengthening Mascara

5) Best Mascara for Va-Va-Volume

  • Maybelline New York The Colossal Volum' Express Mascara
  • Covergirl LashBlast Volume Blasting Mascara
  • Rimmel London Scandaleyes Rockin Curves Mascara
  • Yves Saint Laurent Mascara Volume Effet Faux Cils
  • Lancome Grandiose Wide-Angle Fan Effect Mascara
  • Clinique High Impact Extreme Volume Mascara

6) Must-Have Drugstore Mascara

  • Maybelline Great Lash Mascara
  • COVERGIRL The Super Sizer Mascara by LashBlast
  • Rimmel London Scandaleyes Retro Glam Mascara
  • Revlon Grow Luscious Mascara
  • L'Oréal Telescopic Mascara
  • Jordana Best Lash Extreme Volumizing Mascara

7) Most Splurge-Worthy Mascara

  • Benefit Cosmetics They're Real! Lengthening & Volumizing Mascara
  • Urban Decay Perversion Mascara
  • Smashbox Full Exposure Mascara
  • Kat Von D Sin-Full Lash Mascara Black
  • Yves Saint Laurent Mascara Volume Effet Faux Cils
  • Dior Diorshow Iconic Overcurl Mascara

8) Eyeliner that Stays Put Past Midnight

  • Maybelline Eye Studio Gel Liner
  • Rimmel Scandaleyes Waterproof Kohl Kajal Eyeliner
  • L'Oréal Infallible Gel Lacquer Liner
  • Urban Decay 24/7 Glide-On Eye Pencil
  • Revlon Colorstay Eyeliner
  • Wet n Wild MegaLiner Liquid Eyeliner

9) Purr-fect Cat Eye Liner

  • e.l.f. Liquid Eyeliner
  • Maybelline Eye Studio Master Precise Liquid Eyeliner
  • Revlon ColorStay Skinny Liquid Eyeliner - Black Out
  • Benefit Cosmetics They're Real! Push-Up Liner
  • COVERGIRL Intensify Me! Liquid Eyeliner
  • Kat Von D Tattoo Liner

10) Best Bronzer

  • NYC Smooth Skin Bronzing Face Powder
  • Rimmel Natural Bronzer
  • Becca Cosmetics x Jaclyn Hill Shimmering Skin Perfector
  • Tarte Amazonian Clay Waterproof Bronzer Park Ave Princess
  • Urban Decay Baked Bronzer
  • NARS Blush/Bronzer Duo Orgasm / Laguna

11) Best Drugstore Concealer

  • Maybelline Fit Me! Concealer
  • Rimmel London Match Perfection Concealer & Highlighter
  • Hard Candy Glam Concealer
  • NYX Above & Beyond Full Coverage Concealer
  • e.l.f. Studio Under Eye Concealer & Highlighter
  • Revlon PhotoReady Concealer

12) Best Under-Eye Camouflager

  • MAC Studio Finish SPF 35 Concealer
  • NARS Radiant Creamy Concealer
  • It Cosmetics Bye Bye Under Eye Full Coverage Waterproof Concealer
  • Bobbi Brown Corrector
  • Smashbox High Definition Liquid Concealer
  • Tarte Maracuja Creaseless Concealer

13) Best Blemish Concealer

  • L.A. Girl Pro Conceal HD Concealer
  • Urban Decay Naked Skin Weightless Ultra Definition Liquid Makeup
  • Bobbi Brown Corrector
  • Maybelline Master Conceal by Face Studio
  • The Body Shop Tea Tree Concealer
  • Sheer Cover Duo Concealer

14) Longest-Lasting Foundation

  • Smashbox Photo Finish Foundation Primer Light
  • Rimmel Lasting Finish 25H Foundation
  • CoverGirl Outlast Stay Fabulous 3-in-1 Foundation + Broad Spectrum SPF 20
  • Maybelline SuperStay Better Skin Foundation
  • L'Oréal Paris Infallible Pro-Matte Up to 24 Hr Demi-Matte Finish Foundation
  • Tarte Amazonian Clay 12-Hour Full Coverage Foundation SPF 15

15) Best Coverage Foundation

  • bareMinerals Original SPF 15 Foundation
  • Kat Von D Lock-It Tattoo Foundation
  • Dior Airflash Spray Foundation
  • Rimmel London Stay Matte Liquid Mousse Foundation
  • Estée Lauder Double Wear Stay-In-Place Foundation
  • Maybelline Fit Me Foundation

16) Best Barely-There Foundation

  • Almay Smart Shade Skintone Matching Makeup
  • COVERGIRL Ready Set Gorgeous Liquid Foundation
  • MAC Face and Body Foundation
  • NARS Sheer Matte Foundation
  • Clinique Stay Matte Oil Free Foundation
  • L'Oréal Paris True Match Super-Blendable Liquid Makeup

17) Most Valuable Primer

  • Sephora Collection Perfecting Ultra-Smoothing Primer Perfecting
  • Urban Decay Complexion Primer Potion - Brightening & Tightening
  • Hourglass Veil Mineral Primer SPF 15
  • Bare Escentuals Prime Time Original Face Primer
  • Tarte BB Tinted Treatment 12-Hour Primer Broad Spectrum SPF 30 Sunscreen Light
  • Cover FX Mattifying Primer With Anti-Acne Treatment

18) Most Moisturizing Lipstick

  • Revlon Colorburst Lip Butter
  • Rimmel London Moisture Renew Lipstick
  • NYC Ultra Moist Lipstick
  • Too Faced La Creme
  • Tarte Glamazon Pure Performance 12-hour Lipstick
  • e.l.f. Mineral Lipstick

19) Best Matte Lipstick

  • NYX Matte Lipstick
  • Kat Von D Studded Kiss Lipstick
  • e.l.f. Studio Matte Lipstick
  • Jordana Matte Lipstick
  • NARS Semi-Matte Lipstick
  • Revlon Super Lustrous Matte Lipstick

20) Must-Have Red Lipstick

  • Sephora Collection Rouge Shine Lipstick No. 34 Royal Wedding - Glossy
  • Hourglass Opaque Rouge Liquid Lipstick Icon
  • NARS Pure Matte Lipstick Amsterdam
  • Kat Von D Everlasting Love Liquid Lipstick Outlaw
  • NYX Cosmetics Matte Lipstick Alabama
  • MAC Cosmetics Matte Lipstick Ruby Woo

21) Favorite Drugstore Lipstick

  • Revlon Color Stay Ultimate Suede
  • Maybelline Color Sensational Lipstick
  • L'Oréal Colour Riche Lipstick
  • COVERGIRL Lip Perfection Lipstick
  • Rimmel Lasting Finish Lipstick the Kate Moss Collection
  • NYC New York Color Expert Last Lip Color

22) Must-Have Luxury Lipstick

  • Too Faced Melted Liquified Long Wear Lipstick
  • Tarte Lipsurgence
  • Mary Kay True Dimensions Lipstick
  • Dior Addict Lip Glow
  • Tarte Amazonian Butter Lipstick
  • Yves Saint Laurent Rouge Volupté Shine Lipstick

23) Legendary Lip Gloss

  • NYX Soft Matte Lip Cream
  • Victoria's Secret Beauty Rush Flavored Gloss
  • NYC Big Bold Plumping Lip Gloss
  • Rimmel Stay Glossy Lipgloss
  • Chanel Lèvres Scintillantes Glossimer
  • Stila Stay All Day Liquid Lipstick

24) Pout-Worthy Lip Plumper

  • Laura Mercier Lip Plumper
  • Too Faced Lip Injection Color Bomb! Moisture Plumping Lip Tint
  • Dior Addict Lip Maximizer High Volume Lip Plumper
  • Sally Hansen Pm Lip Plumper
  • Luscious Lips Lip Plumper
  • NYX Lip Plumper

25) Number One Lip Balm

  • eos Smooth Sphere Lip Balm
  • Maybelline Baby Lips Moisturizing Lip Balm
  • Burt's Bees Beeswax Lip Balm
  • Softlips Cube
  • Carmex Moisturizing Lip Balm Stick SPF 15
  • Vaseline Original Lip Therapy

26) Best Makeup Brush

  • EcoTools Essential Eye Set
  • e.l.f. Studio Powder Brush
  • Sigma Essential Kit
  • Real Techniques Expert Face Brush
  • It Cosmetics Heavenly Luxe Powder Brush
  • Urban Decay Good Karma Optical Blurring Brush

27) Boldest Brow Product

  • Smashbox Brow Tech Trio
  • Anastasia Element 5 Piece Brow Kit
  • Benefit Cosmetics Brows a Go Go
  • Milani Easy Brow Automatic Pencil
  • LORAC Take A Brow Kit
  • Clinique Brow Shaper

28) Miracle Makeup Sponge

  • Real Techniques Miracle Complexion Sponge
  • beautyblender Makeup Sponge Applicator Duo & Cleanser
  • beautyblender Royal Beauty Blender
  • Sonia Kashuk Blending Sponge
  • SOHO Blender Sponge
  • Sephora Collection Precision Sponge


29) World Class BB Cream

  • Garnier Skin Renew Miracle Skin Perfector BB Cream
  • Maybelline Dream Pure BB Cream Skin Clearing Perfector
  • COVERGIRL Smoothers SPF 15 BB Cream Tinted Moisture
  • Rimmel BB Cream
  • Smashbox Camera Ready BB Cream SPF 35
  • Laneige BB Cushion

30) First-Class Facial Moisturizer

  • Clean & Clear Oil-Free Dual Action Moisturizer
  • Olay Complete All Day UV Moisturizer Lotion
  • Aveeno Clear Complexion Daily Moisturizer
  • CeraVe AM Facial Moisturizing Lotion
  • Clinique Dramatically Different Moisturizing Lotion+
  • Cetaphil Daily Facial Moisturizer SPF 15

31) Unrivaled Zit Combater

  • Origins Super Spot Remover
  • Burt's Bees Herbal Blemish Stick
  • Mary Kay Clear Proof Acne Treatment Gel
  • Neutrogena Rapid Clear Acne Eliminating Spot Gel
  • Clearasil Ultra Rapid Action Face Scrub
  • Murad Acne Spot Treatment

32) MVP Facial Cleanser

  • Clean & Clear Morning Burst Oil-Free Facial Cleanser
  • Cetaphil Gentle Skin Cleanser
  • Philosophy Purity Made Simple Cleanser
  • Biore Deep Charcoal Cleanser
  • Aveeno Clear Complexion Foaming Cleanser
  • Olay Active Botanicals Refreshing Gel Cleanser

33) Top Makeup Remover Wipe

  • Neutrogena Naturals Makeup Remover Cleansing Towelettes
  • Dickinson's Original Witch Hazel Daily Refreshingly Clean Cleansing Cloths
  • e.l.f. Studio Makeup Remover Cleansing Cloths
  • Almay Makeup Remover Towelettes
  • up & up Makeup Remover Cleansing Towelettes
  • Olay Fresh Effects {Everything Off!} Deluxe Make-Up Removal Wet Cloths

34) Number One Waterproof Eye Makeup Remover

  • Neutrogena Make-up Remover Towelettes
  • Yes To Cucumbers Soothing Facial Wipes
  • Mary Kay Oil-Free Eye Makeup Remover
  • Clinique Take The Day Off Makeup Remover For Lids
  • Lancome Bi-Facil Double-Action Eye Makeup Remover
  • Avon Moisture Effective Eye Makeup Remover Lotion

35) Best Skin Serum

  • Estée Lauder Advanced Night Repair Synchronized Recovery Complex
  • Elizabeth Arden Flawless Future Powered by Ceramide Caplet Serum
  • Equitance Brightening Serum & Spot Corrector
  • Ole Henriksen Truth Serum
  • Boots No7 Protect & Perfect Serum
  • Meaningful Beauty Crème de Sérum

36) First-Class Eye Wrinkle Fighter

  • L'Oréal Age Perfect Eye Cream for Mature Skin
  • La Roche-Posay Active C Eyes Anti-Wrinkle Dermatological Treatment Eye Area Fluid
  • Mary Kay Timewise Firming Eye Cream
  • Neutrogena Ageless Intensives Eye Lifting Treatment
  • Clinique Repairwear Laser Focus Wrinkle Correcting Eye Cream
  • Boots No7 Protect & Perfect Intense Eye Cream

37) Best At-Home Facial Mask

  • Queen Helene The Original Mint Julep Masque
  • Freeman Feeling Beautiful Clay Mask
  • Glamglow Supermud Clearing Treatment
  • Origins Clear Improvement Active Charcoal Mask
  • Biore Charcoal Self Heating Mask
  • Boscia Luminizing Black Mask

38) Best Body Wash

  • Caress Fresh Collection Body Wash
  • Dove Deep Moisture Nourishing Body Wash
  • Olay 2-in-1 Advanced Ribbons Firming Butter + Advanced Moisture Body Wash
  • Yes to Tomatoes Acne Fighting Body Wash
  • Softsoap Body Wash
  • Neutrogena Rainbath Pear & Green Tea Renewing Shower & Bath Gel

39) Most Hydrating Body Moisturizer

  • Nivea Moisturizing Creme
  • Jergens Ultra Healing Extra Dry Skin Moisturizer
  • Vaseline Spray & Go Moisturizer Cocoa Radiant
  • St. Ives Skin Renewing Collagen Elastin Body Lotion
  • Aveeno Active Naturals Daily Moisturizing Lotion with Sunscreen
  • Cetaphil All Skin Types Moisturizing Lotion

40) Best Product for a Faux Glow

  • Sally Hansen Airbrush Legs
  • St. Tropez Self Tan Bronzing Mousse
  • L'Oréal Sublime Bronze Self-Tanning Lotion
  • Sephora Collection Illuminating Bronzing Oil
  • Origins The Great Pretender Shimmery Self-Tanner
  • bareMinerals Faux Tan Body Sunless Body Tanner

41) The King of Sunscreens

  • Neutrogena Ultra Sheer Dry-Touch Sunscreen
  • Coppertone Sport Ultra Sweatproof Sunscreen Lotion
  • Banana Boat Sport Family Size UltraMist Sunscreen SPF 50
  • Blue Lizard Australian Sunscreen Sensitive
  • Australian Gold Lotion Sunscreen Broad Spectrum SPF 30
  • Hawaiian Tropic Silk Hydration Lotion Sunscreen


42) Skip the Suds - Best Dry Shampoo

  • Dove Refresh+Care Invigorating Dry Shampoo
  • Batiste Dry Shampoo
  • Not Your Mother's Clean Freak Refreshing Dry Shampoo
  • TRESemmé Fresh Start Smoothing Dry Shampoo
  • Herbal Essences Naked Dry Shampoo
  • Klorane Gentle Dry Shampoo with Oat Milk

43) Feed Your Follicles - Best Hair Treatment

  • Hair Food Moisture Hair Mask
  • MoroccanOil Hair Treatment
  • Shea Moisture Raw Shea Butter Masque Deep Treatment
  • It's a 10 Miracle Hair Mask
  • Macadamia Healing Oil Treatment
  • Suave Professionals Moroccan Infusion Deep-Conditioning Shine Mask

44) Best Shampoo

  • Organix Shampoo
  • Hair Food Strawberry Ginger Root Clarifying Shampoo
  • Dove Moisturizing Shampoo
  • Dessange Paris Oleo Miracle Replenishing Shampoo
  • Herbal Essences Shampoo Smooth Collection
  • TRESemmé Split Remedy Shampoo

45) Most Moisturizing Conditioner

  • Paul Mitchell Lemon Sage Thickening Conditioner
  • Biosilk Smoothing Conditioner
  • Dove Damage Therapy Intensive Repair Conditioner
  • TRESemmé Color Revitalize Conditioner
  • Aussie Moist Conditioner
  • Herbal Essences Hello Hydration Moisturizing Conditioner

46) Best At-Home Hair Color

  • L'Oréal Superior Preference Fade Defying Color & Shine System
  • Manic Panic Semi-Permanent Hair Color Cream
  • Revlon ColorSilk Beautiful Color
  • Ion Color Brilliance Permanent Creme Hair Colors
  • Garnier Olia Oil Powered Permanent Haircolor
  • Splat Semi Perm Hair Color

47) Champion Frizz Fighter

  • Redken Outshine 01 Anti-frizz Polishing Milk
  • OGX Kukui Anti-Frizz Hydrating Oil
  • Herbal Essences Touchably Smooth Anti-Frizz Creme
  • Garnier Fructis Style Curl Calm Down Anti-Frizz Cream
  • Suave Professionals Styling Cream Sleek Anti-Frizz Cream
  • Carols Daughter Sacred Tiare Anti-Breakage and Anti-Frizz Styling Cream

48) Must-Have Styling Product for Curly Hair

  • Not Your Mother's Beach Babe Texturizing Sea Salt Spray
  • TRESemmé Thermal Creations Heat Tamer Spray
  • Aussie Catch the Wave Sprunch Hair Spray
  • Shea Moisture Coconut & Hibiscus Curling Souffle Gel
  • Herbal Essences Totally Twisted Curl Boosting Mousse
  • TRESemmé Curl Care Flawless Curls Hair Mousse

49) Must-Have Styling Product for Straight Hair

  • Paul Mitchell Smoothing Super Skinny Serum
  • Eco Professional Styling Gel Olive Oil
  • Chi Infra Thermal Protective Treatment
  • Organic Root Stimulator Olive Oil Relaxer
  • OGX Kukui Anti-Frizz Hydrating Oil
  • Soft & Beautiful Just for Me! No-Lye Conditioning Creme Relaxer

50) Must-Have Styling Tool

  • Chi Flat Iron Hair Straightener
  • Conair Infiniti You Curl
  • HerStyler Grande Curl Tourmaline Curling Iron
  • Goody Start. Style. Finish. Spiral It Out Flexible Rod Rollers
  • Remington Pearl Ceramic Ultimate Curling Wand
  • Hot Tools Curly-Q Tapered Curling Iron

51) Must-Have Hairbrush

  • EcoTools Full Volume Styler Hair Brush
  • Scunci Round Brush
  • Goody QuikStyle Half-Round Brush
  • The "Wet" Brush Detangling Shower Brush
  • Tangle Teezer Original Professional Detangling Hairbrush
  • Conair Velvet Touch Square Hairbrush

52) Five-Star Hair Serum

  • Paul Mitchell Smoothing Super Skinny Serum
  • Garnier Fructis Sleek & Shine Anti-Frizz Serum
  • John Frieda Frizz-Ease Hair Serum
  • Suave Professionals Keratin Infusion Smooth & Shine Serum
  • It's a 10 Miracle Styling Serum
  • Pantene Pro-V Overnight Miracle Repair Serum


53) Finest Fragrance for Her

  • JAFRA Blends
  • Calvin Klein Eternity Now for Women
  • Yves Saint Laurent Black Opium
  • Flowerbomb by Viktor & Rolf Eau De Parfum
  • Estée Lauder Modern Muse
  • Chloé by Chloé

54) Finest Fragrance for Him

  • Reveal Men Calvin Klein
  • Dolce & Gabbana Light Blue Pour Homme Eau De Toilette
  • Calvin Klein Eternity Now for Men Eau de Toilette
  • Dior Homme Eau For Men
  • Tom Ford Neroli Portofino
  • Yves Saint Laurent L'Homme Eau de Toilette

55) Best No-Chip Nail Polish

  • OPI Nail Polish
  • Essie Nail Polish
  • Julep Nail Polish
  • Wet n Wild Megalast Nail Color
  • Sally Hansen Miracle Gel
  • SinfulColors Professional Nail Color

56) All-Time Favorite Nail Polish Color

  • Sally Hansen Hard as Nails Xtreme Wear Nail Color 120 Hot Magenta
  • Essie Wedding Collection First Dance
  • Revlon Nail Enamel 912 Posh Pink
  • Essie Go Overboard Collection Play Date
  • OPI Black Cherry Chutney
  • Essie Bikini So Teeny

57) Hardest Nail Strengthener

  • OPI Nail Treatments Nail Envy Natural Nail Strengthener
  • Sally Hansen Nail Nutrition Nail Strengthener
  • Julep Oxygen Nail Treatment
  • Nailtiques Nail Protein Formula 2
  • Deborah Lippmann The Wait Is Over Quick-Dry Drops
  • Revlon Post Trauma Nail Treatment

58) Best Teeth Whitener

  • Colgate Optic White Toothbrush + Whitening Pen
  • Crest 3D White Professional Effects Whitestrips
  • Plus White 5 Minute Speed Whitening System
  • Arm & Hammer Dental Care Advance White Extreme Whitening Baking Soda & Peroxide Toothpaste
  • Luster NOW! Instant Whitening Toothpaste
  • Rembrandt Deeply White 2 Hour Whitening Kit

59) Best At-Home Hair Removal Product

  • Gillette Venus Embrace and Venus & Olay Razor
  • Schick Hydro Silk Razor
  • Veet EasyWax Electrical Roll-On Kit
  • BIC Soleil Original for Women
  • Veet Fast Acting Gel Cream Hair Remover
  • Gillette Venus ProSkin MoistureRich Razor

60) Biggest Game Changer of 2015

  • Kérastase Résistance Soin Premier Thérapiste
  • Sally Hansen Airbrush Legs
  • Jergens Wet Skin Moisturizer with Nourishing Monoi Oil
  • Laneige BB Cushion
  • Yves Saint Laurent Touche Éclat Blur Perfector
  • Simple Micellar Cleansing Water

About Influenster

Influenster is a product discovery platform and reviews site that enables consumers to find new products and get advice to make informed purchases. Members use Influenster to explore the latest products, gain fresh insight, pick up new tips, and share their opinions with others. We help our members compare products and guide them on how products can be integrated into their lives. We inspire a love for products and encourage discovery, conversations and reviews.

The Influenster community of 1.5 million+ members is still rapidly growing. These product mavens with a heavy social media presence use their influence to spread the word about the products they know. Ever since the launch of less than two years ago, over five million reviews have been created on nearly one million products.

Headquartered in New York City, Influenster was founded by Elizabeth Scherle and Aydin Acar in 2011. For more information or to become an Influenster visit:

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