TORONTO, ON--(Marketwired - Nov 5, 2015) - Today Influitive, the advocate marketing experts, announced that Paul Marshall has been named Chief Financial Officer and Senior Vice President of Operations. He joins Influitive with more than 15 years of financial and leadership experience at successful B2B technology companies.

"Paul is a proven executive who is uniquely qualified to drive strategic prioritization, accountability and operational excellence within Influitive," says Mark Organ, founder and Chief Executive Officer of Influitive. "I have tremendous confidence in Paul's ability to join me in leading the company as we continue to scale growth and expand into new markets."

Paul will draw from his recent tenure in leadership roles at Ivara Corporation, including President and Chief Operating Officer and then CEO, which led to a successful acquisition by Bentley Systems in 2012. He served there as Vice President, integrating Ivara into Bentley's global operations, before founding Marshall Advisory Services. As Principal, he helped startups and venture capitalists solve their toughest business challenges.

"Advocates have been critical to the success of every company I've worked with throughout my career. As the advocate marketing space matured, I came to understand the opportunity to deliver real value with the category leader," Paul says. "Influitive drives unparalleled value for its customers, cultivates one of the strongest company cultures I have ever seen, and attracts talented people I'm excited to work alongside every day."

As CFO and SVP of Operations at Influitive, he will provide strong financial management, governance and a framework for building a scalable organization at a time of aggressive growth for the company, which raised a $30.5M Series B financing round in July. Paul will also plan and lead future fundraising efforts with Mark.

About Influitive
Influitive, the advocate marketing experts, is based in Toronto with offices in Palo Alto and Boston. Today's buyers are increasingly leveraging their peers' opinions and Influitive helps marketers tap into this force with its innovative AdvocateHub platform and Maven mobile app. By capturing the enthusiasm of their best customers, followers and evangelists, marketers gain direct support for their sales and marketing programs. From social media reviews and customer referrals to case studies and references, passionate advocate help support all stages of the buying cycle. Influitive's customers include some of the most successful and fastest-growing business-to-business software and technology firms in the world. To learn how to get your advocates working with you, please visit

Contact Information:

Media Contact
Tanaya Lukaszewski
Kulesa Faul for Influitive
(916) 712-3791