Insiders Launches on TAG Heuer Connected Watch

Only Lifestyle App Featured on Debut Wearable


NEW YORK, NY--(Marketwired - Nov 9, 2015) - Insiders, a social sharing technology, today launched into the world with its inclusion in the TAG Heuer Connected Watch. The digital timepiece features four apps -- Insiders, GolfShot, RaceChrono Pro and Viewrangers. This specially customized version of Insiders is the only partner app on the watch with a lifestyle focus, and the only app developed externally.

Insiders, the ultimate lifestyle companion, allows members to search, discover and save recommended travel destinations, hotels, restaurants and shops, while also planning new adventures by following their favorite publishers, brands and influencers. There are over 50 publications with content on the site from Conde Nast, Time Inc. and Hearst and over 150 tastemakers, including superstar DJs David Guetta, Roger Sanchez and Avicii, stars of stage and screen Sienna Miller, Meghan Markle and Sarah Rafferty, and leading figures from the fashion world, Ralph Lauren, Jimmy Choo, Olivia Lopez and Janie Bryant. Insiders users can follow the curators they admire and trust most, bookmarking their top picks.

In addition to the content from publishers, brands and influencers, Insiders will also seamlessly integrate credit card, bank, airline and hotel loyalty programs, making it possible for members to select experiences with those rewards in mind.

Available on desktop, iOS and Android, Insiders has two subscription levels -- a free tier which offers access to all Insider brand and influencer tips and Insiders Premium ($9.99 per month) which entitles members to the additional content from the world's best lifestyle magazine channels. New users of Insiders receive a free three month trial upgrade to Premium.

The TAG Heuer Connected Watch is the first wearable technology from the luxury brand and was created in partnership with Google and Intel.

Insiders is backed by a team of investors including Iconical (a collective comprised of designers, engineers and entrepreneurs, including Janus Friis, co-founder of Kazaa and Skype), designer Marc Newson, fashion director Charlotte Stockdale and Chinese business leader Carol Chen. Insiders has subscribers is over 285 cities with over 50,000 recommendations posted to date. For more information, visit www.myinsiders.com

Contact Information:

Molly Galler
mgaller@launchsquad.com
(617) 945-1915