DALLAS, TX--(Marketwired - Nov 10, 2015) - Parks Associates research shows 3% of U.K. broadband households cancelled a subscription to an OTT video service in the past 12 months, while 33% of U.K. broadband households currently pay for an OTT subscription. In the U.S., approximately 9% of U.S. broadband households have recently cancelled an OTT service subscription, while 59% currently subscribe. The research firm finds that service cancellations and switching are an evolving part of viewer consumption and buying habits in the U.S. market, a trend that is beginning to emerge in Western Europe.

Brett Sappington, Director, Research, Parks Associates will discuss this research as he chairs the panel discussion "IoT, OTT & the Smart TV" at the OTT TV Summit, November 9-12 in London.

"U.S. consumers who cancel an OTT service often have a subscription to other OTT video services. They also spend an above-average volume of time watching video on a connected device," Sappington said. "Their weekly viewing on PCs and mobile devices almost doubles the time spent by average broadband households. Cancellers have a high affinity for video and move among services to find new content sources."

Brett Sappington, Director, Research, Parks Associates, at the OTT TV Summit

11 November

5:15-6:00 P.M.

Millennium Gloucester Hotel
4-18 Harrington Gardens
London SW7 4LH
United Kingdom

@ParksAssociates, @BrettsView

Sappington leads Parks Associates' services research team, including access and entertainment services, digital media, OTT, cloud media, video gaming, and technical support services. He will also discuss this European OTT research at the tenth-annual CONNECTIONS™ Europe - IoT: Connected Entertainment and the Smart Home, 10-11 November, in Amsterdam.

Parks Associates is a media partner of the OTT TV Summit. To request a meeting with Brett Sappington or specific research data, contact Holly Sprague at hsprague@gmail.com or 720-987-6614.

About Parks Associates
Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions. http://www.parksassociates.com

Contact Information:

Holly Sprague
Parks Associates