BOSTON, MA--(Marketwired - Nov 10, 2015) - Today, Brand Networks, the leading provider of cross-platform, relevance-driven native advertising and content marketing software, announced that it was recognized as one of the initial members of Instagram Partners, a new program that distinguishes companies and their capabilities to run effective advertising campaigns, manage communities, source and deliver content on Instagram.
Companies in the Instagram Partner Program have expertise in at least one of three specialties -- ad tech, community management and content marketing -- to help marketers meet their objectives. Brand Networks has been badged in Ad Tech to help advertisers maximize their results throughout the planning, buying, optimizing and reporting process on Instagram.
Brand Networks helps many of the world's best known brands deliver compelling creative content on Instagram, which boasts 400 million monthly active users, and is poised to bring in $2.81 billion in worldwide mobile advertising revenues by 2017 according to a recent report by eMarketer.
Brand Networks customers also benefit from the ability to distribute and edit live Instagram ads in bulk to optimize large social campaigns quickly, and create specific targeting guidelines that can be easily saved and re-used in later campaigns. Additionally, Brand Networks is currently supporting ad formats recently made available on Instagram, including link ads, video ads and mobile app install ads. Brand Networks will continue to advance its Instagram offering, with plans to extend a variety of innovative proprietary features to the platform, including:
- Real-world event data triggers through Brand Networks' Open Signals technology for ultra-relevant, contextual advertising.
- Automation support with Optimize Now, which monitors ads around the clock and optimizes performance algorithmically.
- RelevanceRank score to surface a brand's top organic content so it can be quickly promoted, or to identify its most relevant paid media with potential for expansion.
- Collision Management Score to reveal sources of targeting overlap and subsequent cost inflation due to self-competition in the auction, with targeting recommendations to help users identify unaddressed opportunities.
"Native Instagram advertising poses a tremendous opportunity for brands hoping to reach mobile audiences in a powerfully personal space," said Jamie Tedford, CEO and Founder of Brand Networks. "Dozens of our early customers in this channel have found success by respecting that personal space and focusing on relevance-driven strategies that thoughtfully combine creative and targeting. We're already seeing a surge of interest heading into the holiday rush, and we're prepared to support that surge while gaining insights about the channel that we'll put to use for our customers. Looking forward, I expect 2016 to be the year of Instagram advertising as far as digital marketers are concerned."
With a community of 400 million, Instagram is the place mobile marketers go to tell creative, visual stories to drive business results. The Instagram Partner Program will spur innovation to meet the diverse needs of marketers across the globe.
Go here to learn more about the Instagram Partner Program.
About Brand Networks:
Founded in 2006, Brand Networks delivers relevance-driven native social advertising and content marketing to 650 enterprise customers, including half of the Fortune 100 and 17 of AdAge's 25 Most Advertised Brands. The Brand Networks Platform is the world's first cross-platform social marketing software with a relevance engine at its core, designed to help marketers achieve the highest possible levels of effectiveness and efficiency across paid, earned and owned channels, at every stage of the social marketing process. Brand Networks is headquartered in Boston with offices in San Francisco, New York City, Rochester, Los Angeles, Chicago, London, Sydney, and Mexico City. For more information, please visit bn.co.