SAN FRANCISCO, CA--(Marketwired - Nov 10, 2015) - With the rise of content marketing over traditional advertising, companies are under increased pressure to create and scale content that cuts through the noise. Yet, it's increasingly difficult for marketers and creatives to collaborate efficiently across multiple divisions, maintain brand consistency and still produce cutting-edge content.
To help solve this problem, Visually, a content creation platform, today launched Company Workspace as part of its new Visually Pro subscription model. The offering is designed to better serve the more complex content marketing needs of enterprise-level brands.
Company Workspace enables marketers and creatives, both internal and external to an organization, to more efficiently collaborate on projects to consistently produce on-brand marketing content at scale. It does this by giving marketers visibility into all the content marketing projects that are being developed within the Visually platform. The tool also provides easy-to-use tools for marketers to communicate about projects and share content assets and brand guidelines across the organization as well as with their in-house and Visually creative teams.
"Over the years, we've worked with many enterprise-level brands, including nearly half of Fortune 100 companies," said Matt Cooper, CEO of Visually. "We created Company Workspace as part of our new subscription model after observing that many marketers and creatives from different divisions within the same companies were approaching us separately to create content. Now it's easier for them to work together and with our creative talent to produce high-quality content at scale that's more consistently on-brand."
Complementing the collaborative features of Company Workspace, the Visually Pro plan gives companies a set team of Visually's creative talent that knows their brand. They also receive a dedicated enterprise-level customer success manager and a five percent discount on Visually content products. The Pro plan is $3,000 per year.
The Need for Efficient Collaboration
Inefficient collaboration is a key issue when creating marketing content. More than 60 percent of marketers and creatives cite poor communication, including lack of timely and consistent feedback, and ill-defined and executed project briefs as key issues that hinder collaboration per Visually's recent survey.
"As we scale our content marketing program, the more complex it is to collaborate effectively," said Samantha Goldman, director of content and branded experiences at Castlight Health. "Without the right tools, it's all too easy to waste time giving feedback via endless email chains, hunting down assets or, worse yet, recreating content that already exists. We're excited to see how the new Company Workspace and dedicated Visually creative team will help us eliminate some of these issues."
Benefits and Features
Company Workspace is available with the Visually Pro plan. It enables users to:
- Improve company-wide transparency and communication
- Gain visibility and manage other projects within the same organization
- Invite other users from across their organization to collaborate on projects
- Manage user controls and privileges
- Create more consistent, on-brand content across an organization
- Work with a set Visually team of creative talent that knows your company's brand
- See your creative team's ratings and portfolios for past company projects
- Share brand assets and style guides at the organizational level to drive consistency across all projects
- Bring ideas to life faster
- Launch projects with creatives that are always available and know your brand
- Clone existing projects to save time
- Follow simple forms for best-in-class creative briefs
- Get more from your budget
- Partner with a dedicated Visually Customer Success Manager
- Save five percent off rate card pricing with Pro plan discounts
- Use savings to experiment, optimize and scale content efforts
Learn more about Company Workspace and Visually Pro plan at: visual.ly/pricing/plans.
About Visually:
Visually enables businesses to connect with their audiences through engaging beautiful visual content. The world's top brands rely on Visually for premium videos, infographics, eBooks, presentations, web interactives, social media micro-content and more -- created fast and cost-effectively. With over 1000 certified creative professionals, Visually's clients get access to the best designers, writers, researchers, and developers available, with a wide range of skills to support their business needs. Using Visually's easy-to-use online collaboration platform, clients work closely with their team and enjoy a high-degree of creative control. And they are supported every step of the way -- from talent assignment to creative direction -- to create content that connects and converts. The company is backed by Crosslink Ventures, Softtech and 500 Startups. For more information, visit Visual.ly or follow @Visually on Twitter.
Contact Information:
Media Contact:
Sharna Brockett
Visually
415-734-1763