Former Oracle and FatWire Marketing Executive Joins Senior Leadership Team
BOSTON, MA--(Marketwired - Nov 12, 2015) - Acquia, the digital experience company, today announced the appointment of Loren Jarrett as Chief Marketing Officer. Jarrett will report to CEO Tom Erickson and direct all global marketing functions for Acquia, including digital marketing, demand generation, field marketing, corporate positioning and brand, partner marketing and vertical strategy.
"Acquia continues to push the envelope by helping today's leading global organizations deliver game-changing digital experiences," Erickson said. "Loren is a pioneer in this industry with proven success in defining what is next in digital customer experience and helping organizations to use digital means to achieve their business goals. With her demonstrated success in marketing, strategy, and product management for B2B software companies like Oracle, FatWire, Kaseya and CA, Loren's leadership will provide Acquia with critical expertise and business acumen during a period of rapid industry transformation and growth at the company."
Jarrett has a long history of success in the web content management and digital experience space. In her role as SVP of global marketing and product management at FatWire Software, she helped to define the evolution of the web as a tool for marketing. The company saw rapid revenue growth during her tenure, culminating in a sale to Oracle in 2011. Jarrett led FatWire's integration into the Oracle customer experience management suite, and served as VP of product marketing activities for Oracle WebCenter. Most recently Jarrett was CMO at Kaseya, a cloud-based IT management software company, where she built a high-velocity marketing organization from the ground up. Earlier, Jarrett served as vice president of corporate charge card and loyalty products at American Express and vice president of technology strategy at CA. Jarrett earned an MBA from Harvard Business School and a BA from Yale University, magna cum laude.
"Acquia provides a solution that is exactly what today's digital marketers need -- and as a result, the company has grown rapidly," Jarrett said. "I am thrilled to join this world-class, winning team to help lead the next stage of growth for the business, and to help our customers deliver transformative value for their businesses via their digital platforms."
Acquia is the digital experience company. Intuit, Warner Music Group and Stanford University are among the more than 4,000 organizations that are transforming their digital businesses with Acquia's open cloud platform. Global 2000 enterprises, government agencies and NGOs rely on Acquia to create new revenue streams, lower costs, and engage audiences more deeply through content, community, commerce and context.
For more information visit www.acquia.com or call +1 781 238 8600.
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