SAN FRANCISCO, CA--(Marketwired - Nov 12, 2015) - Channel Mechanics today announced the U.S. launch of its flagship platform, channelIT, the first cloud-based channel enablement SaaS solution already being leveraged by more than a dozen customers worldwide. channelIT gives manufacturers the tools, data and insights needed to turn great sales ideas into easily executable market promotions and sales programs, enabling easy and open communication between all tiers in the channel.

channelIT is comprised of a number of distinct modules for maximum customization based on offer types and where the customer lies in the channel. By integrating the comprehensive channel enablement platform, companies that sell through the channel can deploy individual product or bundled promotional offers to a wide range of customers, and track in real-time the success of those promotions.

"Channel Mechanics has given us insight to best practices for managing deal registration, so that we could design and run the best program possible," said Bill Parks, Chief Information Officer at Sonus Networks, one of Channel Mechanic's initial customers. "This type of support can reduce operational issues and increase our partner loyalty."

Channel account managers spend the majority of their time on operational issues. This is time that should be spent on strategic work such as establishing partner relationships, assessing program success or designing offer programs -- which accelerates the revenue generation process. channelIT handles the validation process upfront and blocks erroneous transactions within the reseller portal.

"Our company is comprised of channel experts who have been in the industry long-term, so we know the pain points at every level in the channel," said Channel Mechanics CEO Kenneth Fox. "We developed channelIT to fully solve these pain points. Our goal is to make selling through the channel significantly easier."

Demonstrations of channelIT are available on request at

About Channel Mechanics
Channel Mechanics offers a disruptive, industry-leading SaaS that accelerates revenue generation for companies with multi-tiered channel businesses by giving them more insight into and control of the process. Its flagship channel offer management platform, channelIT, gives organizations the tools, data and insights to turn great sales ideas into easily executable market promotions and sales programs -- through the right channel partners to the right customers. For more information, please visit

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Press Contacts
Kirsten Ashton
Vantage PR for Channel Mechanics
+1.407.767.0452 x226