SANTA BARBARA, CA--(Marketwired - November 12, 2015) - CloudCommerce, Inc. (OTCQB: CLWD), a global provider of cloud-driven e-commerce and mobile commerce solutions, today announced that its subsidiary company, the Indaba Group, has launched a new website for Active Ride shop.

Active Ride Shop is a skateboarding and snowboarding apparel and product retailer in California, with 28 retail locations throughout the state. Founded in 1989 with one small store in Chino, California, Active Ride Shop's commitment to providing Southern California with the best skateboard product selection and shopping experience has made them a major name in the industry. Through each retail store and their online e-commerce presence, Active Ride Shop's product buyers handpick curated selections of footwear, apparel, skateboard goods and accessories, to ensure all products meet current industry standards and trends. Active Ride Shop also produces its own proprietary line of skateboard inspired clothing. Under the Active R/S label, they manufacture a full line of clothing including graphic t-shirts, sweaters, button-ups, hats, denim, and more.

Under new leadership, Active Ride Shop wanted to revamp their e-commerce department, starting with replacing an old e-commerce website that was pieced together over the years on an outdated platform. For their new website's needs, as well as their wide range of products, they sought out a platform that could both improve efficiency of site use and increase on-site engagement, while building the foundations for long-term success. Active Ride Shop decided to build a new solid foundation using the open-source Magento Enterprise Technology, and selected Indaba Group as their e-commerce solutions provider in this endeavour.

Launched in July of 2015, the new website is a result of extensive development, testing, research and planning, and provides a fully customizable, and extremely-functional shopping experience. The new website has increased traffic, boosted revenue and engagement, and is a proven success. The old site loaded in 2 - 10 seconds, the new site loads in less than 0.1 second, and weekly conversion rate is up 29.6% compared with last year.

"The newest version of Magento offers a variety of features that enable us to help support our customer's needs," said Active Ride Shop V.P. of E-commerce, Scott Garrity. "In an era of ever-growing multi-device shopping, it was crucial for Active Ride Shop to make the jump to responsive design. With the help of Indaba we've built something our consumers will enjoy and help increase the size of our e-commerce business."

Indaba Group CEO Ryan Shields added, "We are pleased to announce that quantifiable results have been achieved by our customer. By making this investment in their online experience, they have made a huge improvement on this highly scalable direct sales channel of their business. We have successfully helped Active Ride Shop prepare for the upcoming boom in holiday online sales, and we are excited to see the results. We are confident in our ability to positively influence the online sales of our customers."

The new website can be viewed at

Indaba Group, is a wholly owned subsidiary of CloudCommerce. To learn more about Indaba, please visit

About CloudCommerce

CloudCommerce, Inc. is a global provider of cloud-driven e-commerce and mobile commerce solutions. Through our wholly owned subsidiaries, we provide online merchants and leading brands with complete solutions for successfully conducting business with customers anytime, anywhere and on any device. Whether it is selling products or services online or making business processes available on the cloud, we deliver solutions that maximize user experience with real-time integration to enterprise applications. We focus intently on four main areas to deliver exceptional value to our customers: engaging frontend design, robust backend integration, effective digital marketing and analytics, and complete solutions management. To learn more about CloudCommerce, please visit

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