Tobii receives order for eye-tracking platforms from MSI

Stockholm – November 13, 2015 – Tobii AB (Nasdaq Stockholm: TOBII) has received
the first purchase order from Micro-Star International Co. Ltd (MSI) for its eye
-tracking platform Tobii IS3. The platforms are to be used in premium gaming
notebooks from MSI. Deliveries are planned to begin at the turn of 2015/2016.

“This order is for integration of eye tracking in a high-end gaming notebook.
This means that the initial volume is low, however it’s still an important
milestone since it is our first order for integration of Tobii's eye-tracking
platforms in laptops. There is exciting potential for Tobii in the market for PC
gaming, but it will require time, investments and many more games that support
eye tracking before we can reach significant sales volume in this segment”, said
Oscar Werner, Business Unit President, Tobii Tech.

The order that was retained by business unit Tobii Tech has no significant
impact on net sales of the Tobii Group.

The Taiwanese company MSI is a world-leading manufacturer of gaming notebooks
and desktop computers. A letter of intent between MSI and Tobii was disclosed in
June of this year. Since then the companies have collaborated on technology
integration and marketing to encourage game developers to integrate support for
eye tracking in their games.

Tobii discloses this information pursuant to the Swedish Securities Market Act
and/or the Swedish Financial Instruments Trading Act. The information was
submitted for publication on November 13, 2015, at 3:00 p.m. CET.
Contact

Stephan Floyd, Marketing Manager, Tobii Tech, +1-781-223-2005, email:
stephan.floyd@tobii.com

Sara Hyléen, Corporate Communications & Investor Relations, Tobii AB, +46 70
9161641, email: sara.hyleen@tobii.com
About Tobii Tech

Tobii Tech is a business unit of Tobii, the global leader in eye-tracking. Tobii
Tech focuses on taking Tobii’s leading eye-tacking technology to high-volume
markets including computers, gaming devices, virtual reality head mounted
displays, vehicles and medical devices. Its customers integrate Tobii’s eye
-tracking technology into various devices and applications and take these
products to market under their brand and channel. For more information, please
visit www.tobii.com/tech.

About Tobii

Tobii is the global leader in eye tracking. Our vision is a world where all
technology works in harmony with natural human behavior. Tobii operates through
three business units: Tobii Dynavox makes specially designed computers that are
controlled by eye movement or touch screens for use by people with special needs
due to spinal cord injuries, CP, ALS or other medical conditions. Tobii
Pro develops and sells eye-tracking equipment and services used today by more
than 2,000 companies and 1,500 research institutions, including all of the
world’s 50 highest ranked universities. Tobii Tech further develops Tobii’s
technology for new volume markets such as computer games, personal computers,
virtual reality and vehicles. Tobii is headquartered in Sweden and is listed on
Nasdaq Stockholm (TOBII). The group has approximately 600 employees. For more
information, please visit www.tobii.com.