SAN DIEGO, CA--(Marketwired - Nov 17, 2015) - Piston, an award winning, full service digital agency, announced today that it has launched a brand new website for Rubio's (, the "Fresh Mex" restaurant chain made popular by its Original Fish Taco.

Taking cues from its recent rebranding efforts, now emphasizes the restaurant's sustainably sourced seafood, fresh ingredients and deep southern California roots through a mix of intuitive information architecture, contemporary design and mouthwatering photography.

"Website development is often a complex, painstaking, tactful process," said John Hartman, president of Piston. "The success of this particular project, from planning to launch, is testament to a strong agency-client relationship and the talent and grit of everyone involved on both sides."

Moving forward, Piston will also manage the brand's digital media, including pay-per-click (PPC), search engine optimization (SEO), paid social and analytics. Added Hartman, "We're thrilled to expand our relationship with such great people and look forward to building on our success."

About Piston

Piston, a LEWIS company, is an award-winning, full-service digital agency located in San Diego. Piston creates successful communications between brands and customers based on a deep understanding of commerce, culture and technology. By connecting these three concepts, Piston builds and tracks brand relationships that span all media, channels and marketing capabilities. Piston is the winner of the 2014 iMedia Small Agency of the Year Award, the 2014 and 2015 San Diego American Advertising Federation Best of Show award, six National American Advertising Federation awards and is included on the Inc. 5000 Fastest Growing Companies List. For more, visit