Source: WIT Strategy

Trueffect Expands Executive Talent With New Chief Technology Officer

WESTMINSTER, CO--(Marketwired - Nov 18, 2015) - Trueffect, the leading people-based digital marketing platform, today announced the appointment of technology veteran, Eric Rosenfeld as the company's new Chief Technology Officer. Rosenfeld's appointment brings deep multichannel and big data experience to Trueffect's world-class leadership team.

"As a leading technologist, Eric is deeply passionate about innovation and brings a rare combination of technical breadth and expertise to Trueffect," said Alex Yoder, CEO of Trueffect. "His diverse background across digital channels is ideal for this stage of our growth as we continue to lead in developing technology that evolves the convergence of adtech and martech ecosystems. I'm thrilled to welcome Eric to the team and look forward to his leadership in creating market leading solutions that support brands in mobilizing their first-party data and accommodating multi-screen consumers."

Rosenfeld brings nearly twenty years of engineering and systems architecture experience to Trueffect. Most recently, he served as the Vice President of Engineering at Spongecell, a leading programmatic creative technology company and also spent time at Ooyala, a video content management company as the Director of Video Platform Engineering. Rosenfeld also has significant cable media experience, having held VP-level positions at Comcast, where he led development of Over-The-Top IP video solutions, and at CableLabs, where he led the development of industry-wide broadband and VoIP technologies. Rosenfeld holds a MS in Computer Science from Johns Hopkins University and a BS in Computer Science from Syracuse University.

Trueffect is one of Inc. Magazines fasting growing private companies for 2015, one of Colorado's Top 100 Digital Companies and has been recognized as one of Red Herring's Top 100 North American Companies and Forbes Most Promising Companies to watch.

About Trueffect
Trueffect is a people-based marketing platform that maximizes your digital relationships by enabling you to connect directly with your customers and prospects via any digital channel. Our SaaS-based solution provides performance marketers clear control and efficient utilization of their hard-won data assets, allowing them to foster 1:1 relationships with consumers at every step along their path-to-purchase via personalized, relevant offers. For more information, join us on Twitter @trueffect_tweet, Facebook Trueffect or

Contact Information:

Contact Information
Nikki Reyes
WIT Strategy for Trueffect
(408) 499-0033