SCOTTSDALE, AZ--(Marketwired - November 19, 2015) - TrueShip (http://www.trueship.com) -- the leading provider of ecommerce shipping software (ReadyShipper) and automated returns management solutions (ReadyReturns) -- has just released a new guide designed to help retailers add some flare to their packaging so they can take their branding to the next level by applying the ecommerce packaging tips that are offered within.

In the spirit of the reboot of the epic comedy major motion picture, "Zoolander" and its subsequent sequel, "Zoolander 2," TrueShip's newest guide celebrates the iconic onscreen moments of Zoolander's trademark "Blue Steel" look -- which is what catapults him to supermodel superstardom in the film.

As it relates to an e-tailer's brand, we can all borrow a page from the viral tenacity of this film. Reinventing a brand can help retailers attract more customers, improve over retention and loyalty, and assist with spreading word-of-mouth awareness while also fueling brand ambassadorship.

In TrueShip's newest guide on ecommerce packaging tips, many aspects of branding, fulfillment, shipping, returns and more are covered in great detail, augmented by a long list of supplemental guides that provide even more step-by-step instructions for retailers. The goal is to help improve branding and packaging as well as the overall fulfillment process, so retailers can realize a heathier return on investment.

"Getting your brand in par with the 'Zoolander Blue Steel Appeal' will require some legwork on your part," explained Michael Lazar, Director of Online Marketing at TrueShip. "Our guide borrows from the most successful brands in e-tailing history, and gives you a step-by-step instruction set that can enable you to take your online brand to the next level. When you are able to say that your packaged products are 'ridiculously good looking,' you'll know why customers keep buying from you. "

Read the guide at: http://www.trueship.com/blog/2015/11/18/how-to-add-zoolanders-blue-steel-appeal-to-your-brand.

A wide assortment of related guides and white papers can also be found at: http://www.trueship.com/blog.

About TrueShip

#ShipSmarter -- TrueShip is the original architect of multi-carrier ecommerce shipping software. ReadyShipper shipping software integrates into the most widely used shopping carts and online marketplaces. It is an easy-to-use order fulfillment solution designed to save e-retailers time and money.

Start a 14-day trial of ReadyShipper shipping software by visiting: http://www.TrueShip.com/products/ReadyShipper.

About ReadyReturns

#ReturnsHappen -- ReadyReturns is a customer-facing, plug-and-play, self-service online product returns software solution. It integrates into virtually any website without any programming. ReadyReturns lets customers make returns from a website by filling out a simple form and printing the return shipping label. E-retailers set the rules of the returns, including things like return shipping and restocking fees.

Start a 30-day trial of ReadyReturns by visiting: http://www.TrueShip.com/products/ReadyReturns.

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