LAS VEGAS, NV--(Marketwired - Nov 24, 2015) - In a historic alignment of the U.S.'s oldest, largest and most famous non-profit pro-cannabis advocacy group with one of its top supporters from the private sector, NORML, The National Organization for the Reform of Marijuana Laws and Freedom Leaf, Inc. (OTC PINK: FRLF), inked a brand management agreement to seed future growth.

  • Company named manager of business partnerships
  • Expanding the NORML Business Network included in effort
  • Greater merchandising revenue expected

The NORML Board of Directors formally named Freedom Leaf, Inc. as its manager of business partnerships, new events and merchandising in a move expected to boost the group's brand awareness and revenue.

"By helping to manage many of the NORML business aspects, Freedom Leaf, Inc. can help our team focus on NORML's real goal: ending cannabis prohibition and being an advocate for the consumer in states that have legalized Cannabis and Hemp," said Allen St. Pierre, Executive Director of NORML.

Freedom Leaf, Inc. Co-Founder Richard Cowan served as National Director of NORML from 1992 to 1995 and ranked as its largest financial supporter of the organization last year, with approximately $200,000 in cash contributions.

"I know from personal experience how difficult it is for an activist organization to raise funds and vet prospective business support, and now to get support from businesses in the emerging marijuana industries, all of which is essential, but a distraction from advocacy," Richard Cowan said. "That is why I joined with Cliff Perry to create Freedom Leaf to support NORML and to encourage others to do the same."

"Freedom Leaf, Inc. is proud to have been chosen to be the Brand Ambassador of NORML," said Cliff Perry, CEO of Freedom Leaf, Inc. "Our vision is to promote and support donations, membership, the NORML Legal Committee (NLC), business networking events, musical festivals, NORML merchandise and educational seminar components."

Under the agreement:

  • Freedom Leaf will solicit companies to join the NORML Business Network and attorneys to join the NORML Legal Committee, NLC.
  • Freedom Leaf will help NORML work with other businesses by vetting offers from companies wanting to engage with or license NORML the normal brand.
  • Freedom Leaf is also authorized to undertake a number of other commercial activities that will bring revenue to NORML with earned agency revenue to Freedom Leaf.

Founded 45 years ago by Keith Stroup, who continues to serve as its house counsel, NORML operates as the oldest, largest and most famous non-profit lobbying organization for marijuana legal reform. NORML has more than 140 chapters and a headquarters in Washington, D.C. NORML volunteers and advocates have been the driving force behind bills to legalize medical cannabis, hemp and recreational marijuana as well as decriminalize possession.


Freedom Leaf Inc., The Marijuana Legalization Company™, is a fully reporting publicly traded company under the symbol (OTC PINK: FRLF). Freedom Leaf is a leading marijuana-related News, Multi-media, Entertainment, Branding, Business Development and Incubation Company. Freedom Leaf, Inc. does not handle, grow, sell or dispense marijuana or related products. Therefore, we are not regulated in any way by the different government agencies other than standard business type of regulations.

Freedom Leaf Magazine provides activists, consumers, patients and entrepreneurs with a means to stay informed on the emerging industry's most cutting edge marijuana-related information, innovations and legislation. It is distributed nationally through chapters of the National Organization for the Reform of Marijuana Laws, (, Students for a Sensible Drug Policy (, and as well as through participating medical and recreational dispensaries, smoke and vape shops, doctors and attorneys' offices, and others in the marijuana industry. It is also available online at

 Forward-looking Statements:
Certain matters discussed in this announcement contain statements, estimates and projections about the growth of Freedom Leafs' advertising business, potential partnerships with licensing partners, success of investor events attended by the Company, and our related business strategy. Such statements, estimates and projections may constitute forward-looking statements within the meaning of the federal securities laws. Important factors that could cause our actual results to differ materially from those anticipated by the statements made herein include, among others, the success of our advertising initiatives, the continued growth and engagement of our user base, our ability to work with partners of the Company, and unforeseen technical or other problems or issues that could affect the performance of our products or our business. Further information on our risk factors is contained in our filings with the SEC. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. Any forward-looking statement made by us herein speaks only as of the date on which it is made. Freedom Leaf undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. The recipient of this information is cautioned not to place undue reliance on forward-looking statements.

Contact Information:

Raymond Medeiros
PR and Business Development Director
Phone: 415-601-1974
Freedom Leaf, Inc.
3571 East Sunset Road
Las Vegas, Nevada 89120