Tobii Pro expands research frontiers with 100 Hz eye-tracking glasses

Stockholm, November 24, 2015 – Tobii Pro (http://www.tobiipro.com/), the global
leader in eye-tracking research solutions, extends its line of wearable
technology with a new version of Tobii Pro Glasses
2 (http://www.tobiipro.com/product-listing/tobii-pro-glasses-2/). With a frame
rate of 100 Hz (images per second), this eye tracker will enable researchers to
collect more detailed data for in-depth analysis and real-world insights.

Eye tracking is a powerful and rapidly-growing research method for understanding
human behavior. Wearable solutions, where peoples’ eye movements are registered
by a pair of eye-tracking glasses, have revolutionized and helped broaden
insights with this methodology into a wider range of research fields. Tobii Pro
Glasses 2 is ideal for everything from in-store shopper and communication
studies, to ethnographic and human performance research. Instead of observing
people in artificial lab environments, researchers can study how participants
perform tasks in public places, at work or in their homes. This research tool
shows exactly what a person is looking at in real time, while they move around
freely in any environment.

Tobii Pro now doubles the frame rate of Tobii Pro Glasses 2, the world’s
smallest, most natural and easy-to-use eye-tracking glasses, by introducing a
new 100 Hz version. This new product provides a premium solution for research
with more intense requirements when it comes to data granularity and time-based
measurements. It gives scientists the unique ability to analyze and accurately
report how eye-movement profiles, such as fixations and saccades, vary across
different tasks, while capturing the most natural viewing behavior, easily and
efficiently. The higher frame rate will be beneficial for a wide range of
applications, like measuring cognitive load in driving research, operator
assessment, research into visual attention of athletes or reading in natural
settings.

“I am happy to see sampling frequencies rise for eye-tracking glasses,” said
Kenneth Holmqvist, Professor of Psychology at Lund University. “Wearable eye
tracking at 100 Hz will give researchers more flexibility for data filtering
(noise reduction) or more reliable event detection using velocity-based
algorithms. The accelerometer and gyroscope in Tobii Pro Glasses 2 promise to
improve event detection during the rotation and translation of the head in real
environments.”

“More and more researchers want to observe people in their natural surroundings
in order to gain deep and precise insights into how they perceive the world
around them,” said Tom Englund, president of Tobii Pro. “A prerequisite for
capturing authentic behavior in such studies is having research tools that are
completely unobtrusive, while at the same time providing the ability to do
detailed analysis with high data quality. With the new 100 Hz version of Tobii
Pro Glasses 2, we are able to combine all of this into one solution. It means
that we take yet another step forward to open up the fields of use for eye
tracking in order to benefit more researchers.”
Tobii Pro (http://www.tobiipro.com/), part of the Tobii Group, is the leading
provider of eye-tracking research solutions and services designed to deepen the
understanding of human behavior. Through eye-tracking insights, business and
science professionals are enabled to drive change and further their research.
The solutions are used in a wide range of fields, from shopper research and
usability testing, to psychology and vision research. Tobii Pro has over 2,000
commercial enterprises and 1,500 academic institutions among our clients,
including Microsoft, Procter & Gamble, Ipsos, GfK and all of the world's 50 top
-rated universities.

More information

  · Read more about Tobii Pro Glasses 2 (http://www.tobiipro.com/product
-listing/tobii-pro-glasses-2/)
  · For sales in the U.S., contact +1-888-898-6244 or sales.us@tobii.com.
  · For sales in Europe, contact +46 8 52 29 50 04 or sales.an@tobii.com

Tobii discloses this information pursuant to the Swedish Securities Market Act
and/or the Swedish Financial Instruments Trading Act. The information was
submitted for publication on November 24, 2015, at 14:00 p.m. CET.
Contact

Anna Bergvall, Marketing & PR Manager, Tobii Pro, phone: +46 70 788 01 77,
email: anna.bergvall@tobii.com

Sara Hyléen, Corporate Communications & Investor Relations, Tobii AB, phone: +46
70 916 16 41, email: sara.hyleen@tobii.com
About Tobii
Tobii is the global leader in eye tracking. Our vision is a world where all
technology works in harmony with natural human behavior. Tobii operates through
three business units. Tobii Dynavox makes specially-designed computers that are
controlled by eye movement or touch screens for use by people with special needs
due to spinal cord injuries, CP, ALS or other medical conditions. Tobii Pro
develops and sells eye-tracking equipment and services used today by more than
2,000 companies and 1,500 research institutions, including all of the world’s 50
highest-ranked universities. Tobii Tech further develops Tobii’s technology for
new volume markets such as computer games, personal computers and vehicles.
Tobii is headquartered in Sweden and is listed on Nasdaq Stockholm (TOBII). The
group has approximately 600 employees. For more information, please visit
www.tobii.com.