TORONTO, ON--(Marketwired - December 01, 2015) - Today, Bokeem Woodbine, who plays Mike Milligan on Fargo, is helping children and youth at Boost Child & Youth Advocacy Centre stand up to the bad guys by raising awareness for the issue of child abuse and human trafficking in Toronto.

Woodbine will join Boost Child & Youth Advocacy Centre staff, directors, volunteers and supporters at Yonge & Dundas to participate in the #RedSandProject, a social media movement to bring awareness to at risk children and youth that have fallen through the cracks of our society. By using red sand to fill the cracks of sidewalks on our downtown streets the group hopes to make visible the over 40,000 concerns of child abuse reported in Toronto each year.

Child abuse affects thousands of children in our city every year, yet so often it is not recognized or reported by those around the child. Everybody in our community has a moral and legal responsibility to report any concern of child maltreatment. If an individual does not report their concern, the child will most likely fall through the cracks.

"The Red Sand Project is a real opportunity for us to draw attention to the fact that there are so many children that are being abused, sexually exploited on the Internet and sexually trafficked. It's a visual demonstration of what's happening in our city with the thousands of children being abused every year," stated Boost Child & Youth Advocacy Centre President & CEO, Karyn Kennedy.

When asked about his support for the charity, Woodbine stated, "Boost is the perfect way for me to lend my support to the city of Toronto. It's a very worthwhile charity and if we can't protect the children then what kind of society do we really have?"

About Boost Child & Youth Advocacy Centre

Boost Child & Youth Advocacy Centre is an organization that, for 34 years has provided services to children, youth and their families to prevent child maltreatment and intervene when abuse takes place. The only one of its kind in Toronto, Boost Child & Youth Advocacy Centre provides a creative community response to child abuse investigations. A partnership among local and government agencies, it brings together all of the professionals involved in child abuse investigations and recovery support with the goal of providing seamless, interdisciplinary response to children and youth when they disclose abuse and to their families.

To learn more visit | To make a donation of $5 or $25 text BOOST to 45678

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Contact Information:

Lindsay Jolie
Director of Communications & Community Relations
(416) 560-7568