WHITTIER, CA--(Marketwired - Dec 7, 2015) - New Generation Consumer Group (OTC PINK: NGCG) -- New Generation Consumer Group Inc. announces Mucho Macho Michelada Cup is back by popular demand and can be found in multiple store locations throughout California, Nevada, Arizona and Texas.

Newly manufactured Mucho Macho Michelada Cups have been placed on shelves in various 99 Cents Only Stores -- a popular discount retailer that primarily carries name-brand consumables. Mucho Macho Michelada cups are not close out products; the product has been remade for 99 Cents Only Stores.

NGCG has fulfilled a second much larger purchase order (PO) for 99 Cents Only Store. The company looks forward to their continued relationship to deliver more products to even more locations in other states.

Phil Longoria, New Generation Consumer Group's Corporate Relations Officer, stated, "NGCG is very excited about this opportunity, and plans to take full advantage of getting our products out into the public to increase brand recognition. Mucho Macho brand will be sharing the shelves with almost every other major brand name consumer goods such as: Coca-Cola, General Mills, Heinz and Kellogg's, just to name just a few." He further stated, "We look forward to unlocking additional opportunities to benefit our investors and stakeholders as we stay on our path of continued growth."

99 Cents Only Store is a price-point retailer chain with more than 350 stores located in California, Nevada, Arizona, and Texas. Furthermore, the chain has two distribution centers located in California and Texas that primarily carries name-brand consumable and other basic grocery items along with general merchandise. 99 Cents Only Store also operates Bargain Wholesale, which sells wholesale to retailers and distributors across the United States and exports to more than 15 countries. 99 Cents Only Stores is a billion dollar corporation and has become the leading extreme value retail chain in the western United States.

Mucho Macho Michelada Cups (six and 12 pack packages) will also be readily available on Amazon.

Shareholders can be confident that as additional stores and locations become available, New Generation Consumer Group will keep all informed to the latest developments.

** NOTE: Not all locations will carry Mucho Macho Michelada products due to the nature of this particular product. Not all stores carry items related to alcohol. 

NGCG thanks each of its investors for their continued support.

About New Generation Consumer Group, Inc.

New Generation Consumer Group, Inc. (NGCG) is a marketing and media company that currently operates through four separate divisions: Mucho Macho, VIP Spirits, Monster Marketing, and our Snack Division. Mucho Macho features Mucho Macho Michelada Mix as its featured product. Our VIP Spirits Division will feature Excuse as our premium liqueur brand. Our initial alcohol product will be a Top Shelf Liqueur infused Premium Imported Vodka in a variety of different flavors, followed by Excuse Whiskey. Monster Marketing provides graphic design, web development, and brand management, in addition to other various services to its clients to help them gain more customers, increase sales, aid in selling products and services and or to create brand awareness. Our snack division brings consumers spicy and intense flavoring of noticeable quality for today's particular tastes. Additional information may be found at http://www.newgencg.com, https://www.facebook.com/muchomachomichelada, or https://twitter.com/MuchoMachoMiche.

Safe Harbor and Forward-Looking Statements

This press release contains forward-looking statements. Words such as "expects," "intends," "believes," and similar expressions reflecting something other than historical fact are intended to identify forward-looking statements, but are not the exclusive means of identifying such statements. These forward-looking statements involve a number of risks and uncertainties, including the timely development and market acceptance of products and technologies, the ability to secure additional sources of finance, the ability to reduce operating expenses, and other factors described in the Company's filings with the OTC Markets Group. The actual results that the Company achieves may differ materially from any forward-looking statement due to such risks and uncertainties. The Company undertakes no obligation to revise or update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release.

Contact Information:

Corporate Relations and Retail Inquiries
Phil Longoria