MADISON, WI--(Marketwired - December 09, 2015) - The Pioneer® Balloon Company, the nearly 100-year-old manufacturer of Qualatex® latex and foil balloons, has selected the Widen Media Collective for its digital asset management (DAM) needs. They will use Widen's cloud-based DAM solution to provide on-demand access to their digital assets for their worldwide network of customers as well as internal departments.

Pioneer Balloon realized it was taking an increasingly larger amount of employees' time to fill the image needs of their distributors. It was also important to manage consistency in branding, which is crucial since they have multiple licensed products in addition to their own branding.

"Simply, it had become too cumbersome to perform a simple search on our internal servers," stated Teri Truesdell, digital manager with Pioneer Balloon.

Pioneer initially searched Capterra for potential software vendors. They went through multiple demos with other vendors but were not happy with the results. In a second internet search for digital asset management solutions, they discovered Widen.

"First and foremost, I was impressed with the transparency of Widen up front," stated Truesdell. "The amount of time I invested in other companies simply to get to a pricing structure and a test environment was frustrating. In the first email I received from Brenna, she offered up the ability to 'jump right into a demo site' and I knew I would be happy with this experience. With the first phone call, I had a pricing structure in hand and was already testing!"

The DAM will be used to house images and documents that could be used in print or web channels. Access to those assets will be given to select distributors and employees located all over the world, so the self-service on-demand availability becomes even more critical.

"We also plan to integrate the DAM with our new website," stated Truesdell. "We will soon be launching a project to build a completely new website and are hopeful that by using the DAM API, we will be able to easily populate web pages displaying our huge product library."

"Wrangling assets as a first goal followed by expanding the DAM beyond the library is an effective approach," stated Brenna Hale, senior advisor with Widen. "Pioneer Balloon will soon benefit from the insights and control gained through managing content fed to their website from one central source in the Widen Media Collective."

About Pioneer Balloon

For nearly 100 years Pioneer® Balloon Company, the leading balloon manufacturer known for Qualatex® brand balloons, has provided quality products and services worldwide. The Qualatex product range includes an extensive selection of latex, Microfoil® and exclusive Bubble Balloons, many featuring the best loved licensed characters.

About Widen Enterprises, Inc.

Widen is a marketing technology company that powers the content that builds your brand. Leveraging cloud-based resources, Widen delivers configurable, scalable, and cost-effective digital asset management solutions to help you easily store, search and share your digital content. Organizations of all sizes use Widen's SaaS DAM solution, the Media Collective, to streamline their marketing and creative workflows and make their content work harder. Widen is trusted by hundreds of thousands of users around the world at organizations like LG, Roche, Trek, Cornell University, New Orleans Tourism Marketing, The Atlanta Falcons, Red Gold Tomatoes, Electrolux, and Yankee Candle. To learn more about Widen, go to

Contact Information:

Jake Athey
Marketing Director
Widen Enterprises, Inc.