Organization Recognizes April Currey, Manager of Customer Insights & Acquisitions
TORONTO, ON--(Marketwired - December 09, 2015) - April Currey, Manager of Customer Insights & Acquisitions for PowerStream's Conservation and Demand Management (CDM) department, was named the 2015 'Emerging Leader' by Electricity Human Resources Canada (EHRC) Wednesday, in recognition of her leadership in transforming long-standing utility marketing practices and driving innovation.
In less than two years as an employee at the utility, Currey has successfully championed the adoption of several new marketing practices for the company, including transitioning from print media to digital advertising, adopting a vertical marketing strategy tailored to customers' needs and putting an increased focus on market research and customer insights.
The announcement was made at the EHRC's annual Awards for Excellence luncheon, an event which celebrates extraordinary achievements and gives national recognition to individuals who are making a positive and tangible impact on the workforce. This year's event was held at the St. Andrew Club and Conference Centre.
PowerStream is a community-owned energy company that provides power and related services to more than 375,000 customers residing or owning a business in communities located immediately north of Toronto and in Central Ontario. It is jointly owned by the Cities of Barrie, Markham and Vaughan.