RYU Apparel Opens Online Store

VANCOUVER, BRITISH COLUMBIA--(Marketwired - Dec. 17, 2015) - RYU Apparel Inc. (TSX VENTURE:RYU), an athletic tech apparel brand engineered for the multi-discipline athlete, today announces the launch of its online store in Canada and the US. An extension of RYU's flagship shop, the new online store will provide shoppers across North America access to RYU's full range of collections.

Blending technical training apparel with urban style, feature items include RYU's signature line of bags, proprietary TecLayr, and versatile OutLayr jackets, all which serve to facilitate performance.

"After receiving significant demand following the opening of our first brick-and-mortar shop, we are excited to officially launch online sales and make our athletic tech apparel accessible to athletes across North America," says Marcello Leone, CEO and president of RYU. "This also takes us one step further to our goal of re-dressing one-million athletes and becoming a global brand by 2019. We have a rich SEM (search engine marketing) plan that will kick off mid-January for the whole year."

Currently, RYU is offering free shipping across North America until December 24, 2015, with plans of extending the offer for the remainder of the month until January 1, 2016. RYU plans to expand shipping internationally in 2016.

To access RYU's online store, visit www.ryu.com.

About RYU

RYU Apparel Inc. is a Vancouver-based athletic technical training apparel brand engineered for the multi-discipline athlete. RYU utilizes innovative fabrics, superior design techniques and advanced production methods to create proprietary technical apparel and accessories with uncompromising style designed by athletes for athletes.

On Behalf of the Board

RYU APPAREL, INC.

Marcello Leone, CEO, President and Chairman of the Board

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.