Content Marketing Innovator Adds Seasoned Executive to Accelerate Customer Acquisition
NEW YORK, NY--(Marketwired - Jan 20, 2016) - Keywee announced today the addition of Dawn Verbrigghe as its first vice president of marketing. Reporting directly to Keywee CEO and Founder Yaniv Makover, Verbrigghe will be responsible for all global marketing efforts. A proven marketing leader, her appointment will help Keywee build on its early successes and accelerate growth to further scale its operations in 2016.
Verbrigghe's responsibilities will include marketing communications, lead generation and product marketing. Bringing rich experiences rapidly building new marketing organizations for B2B SaaS companies, she will focus on creating a powerful marketing program to deliver worldwide traction for the growing content marketing leader.
"Dawn's background is perfect for us. She not only has been successful in building the marketing function at other early-stage B2B SaaS businesses, but she also has experience in the market segments we are targeting -- publishers, brands and retailers," said Makover. "We are excited to have her join the Keywee team, and I look forward to her contributions as we take our business to the next level."
Prior to joining Keywee, Verbrigghe led marketing efforts for two software companies -- Intent Media and Merchantry. Before that, she founded Moi-Meme Attire, an ecommerce apparel business, and held marketing and business development roles at leading technology companies, including iWave, Mindspeed Technologies and Samsung Electronics.
"Yaniv and the team here at Keywee have done an amazing job so far. In less than a year since the initial product launch, the company already boasts more than 100 customers, including top publishers. When leaders like The New York Times become a customer (and investor), it is hard not to take notice," remarked Verbrigghe. "I'm excited to work with the Keywee team to continue to grow the business -- and our customers' businesses as well."
Verbrigghe earned an MBA from Columbia University and graduated magna cum laude from the University of Michigan with a B.F.A. and B.G.S. She is also a part-time assistant professor at Parsons The New School for Design and a co-organizer of The B2B Marketer Awards & Conference.
Keywee offers publishers and marketers a new approach to content distribution and performance measurement. Its revolutionary platform employs advanced text-mining technology and a vast database of historical content performance to help publishers, retailers and brands find the audiences most likely to meet specific business goals for their content. Keywee's customers include The British Broadcasting Corporation (BBC), Conde Nast, National Geographic, The New York Times and Slate. Backed by leading investors including Eric Schmidt's Innovation Endeavors and Marker LLC, as well as The New York Times Company, the company is headquartered in New York and Tel Aviv. To learn more, visit www.keywee.co or follow us at @GoKeywee.
Connexa Communications for Keywee