BOISE, ID--(Marketwired - January 25, 2016) -, the leading internet retailer of sports, fitness and nutritional supplements, today announced the appointment of Richard Jalichandra as the company's Chief Executive Officer, effective immediately. Jalichandra is a seasoned Internet veteran, who brings more than two decades of technology and leadership experience to his new position at 

" defines fitness commerce, content and community and we remain excited about its prospects," said Chris Shean, CFO of Liberty Interactive Corporation, the company's parent. "Richard brings tremendous experience in growing consumer audiences and the ideal skill set to help the company realize that future."

Jalichandra has extensive digital experience across ecommerce, content, mobile and social. He previously was the CEO at companies such as iSocket, MapMyFitness and Technorati, and he has held senior executive positions and advisory roles at Exponential Interactive, Fox Interactive, IGN Entertainment, Weather Underground, and Lycos.

"I couldn't be happier to be joining," Jalichandra said. "With a monthly audience of 32 million fitness enthusiasts, it's one of the largest digital fitness properties in the world. I am impressed by the great combo it offers consumers, providing comprehensive fitness plans from world renowned experts and a consultative ecommerce platform that has shipped over 25 million orders in its history. I look forward to helping this great team build on their success."


Based in Boise, Idaho, is the world's largest online sports nutrition store. The site carries more than 13,500 health and fitness supplements and accessories, shipping to customers in more than 155 countries. helps more than 30 million people every month achieve their health, fitness and appearance goals by offering over 35,000 pages of FREE information, including more than 25,000 articles and 10,000 videos, expert-designed online training programs, and new content added daily. is a wholly owned subsidiary of Liberty Interactive Corporation and attributed to the Liberty Ventures Group (NASDAQ: LVNTA) (NASDAQ: LVNTB) tracking stock. For more information, please visit

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