BOSTON, MA--(Marketwired - Jan 26, 2016) - Responding to strong and growing pressures to accelerate the pace at which new medicines are launched, drug developers are innovating clinical study volunteer recruitment and retention to significantly improve clinical trial performance and efficiency, according to R&D leaders participating in a roundtable recently hosted by the Tufts Center for the Study of Drug Development.
Some of those new approaches include using Big Data to identify and understand patient populations, engaging the "voice of the patient" in trial design, and using new technologies and social media to reach, attract, and keep patients.
"The need to improve patient enrollment and retention rates is urgent and becoming more so, especially as we enter the era of stratified and precision medicines, in which investigative sites will need to recruit volunteers from more narrowly defined, and therefore more limited, sub-populations," said Ken Getz, associate professor and director of sponsored research at Tufts CSDD.
Underscoring the critical need to improve recruitment and retention for increasingly complex clinical trials, he noted, is low awareness and over saturation among patients and health care providers, which have rendered traditional recruitment methods, such as advertising, less effective.
Other points made at the Tufts CSDD Executive Forum, summarized in the January Tufts CSDD R&D Management Report, released today, include the following:
About the Tufts Center for the Study of Drug Development
The Tufts Center for the Study of Drug Development (http://csdd.tufts.edu) at Tufts University provides strategic information to help drug developers, regulators, and policy makers improve the quality and efficiency of pharmaceutical development, review, and utilization. Tufts CSDD, based in Boston, conducts a wide range of in-depth analyses on pharmaceutical issues and hosts symposia, workshops, and public forums, and publishes Tufts CSDD Impact Reports, a bi-monthly newsletter providing analysis and insight into critical drug development issues.
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