VANCOUVER, BRITISH COLUMBIA--(Marketwired - Jan. 26, 2016) - Credential Financial today announced plans to enhance its MFDA offering by introducing a fee-based solution to its MFDA-licensed credit union advisors and their clients.

Through the OnPoint™ Fee-Based Account solution, Credential Asset Management investors benefit from expert advice and gain access to a select group of premier mutual funds to help them meet their long-term financial goals - all delivered with one predictable, transparent fee for advice.

"As one of only a handful of Canadian dealers to offer a fee-based solution on the MFDA platform, we're deeply committed to providing advisors with the tools and resources they need to best serve their clients and succeed in today's marketplace," said Doce Tomic, President and CEO, Credential Financial.

By definition, the fee-based model aligns client and advisor interests. An advisor will price fairly based on the value of the advice they provide, and the advisor's fee only increases as the client's portfolio grows. As a result, investors build relationships with advisors who are motivated by their success.

"We're pleased at how responsive Credential has been to ensure our advisors are equipped with the right solutions to best meet the needs of our members in this rapidly changing market and regulatory environment," said Randy Janzen, Meridian's Senior Manager of Wealth Solutions. "Our members gain peace of mind knowing that they are receiving ongoing advice and expertise from an advisor whose interests are completely aligned with their investment goals. We're excited to offer an MFDA-specific fee-based solution as it meets a demand from both our members and advisors, and will assist in driving new growth opportunities in 2016."

The OnPoint Fee-Based Account solution is best suited to investors with a minimum of $100,000 to invest who are seeking to build a strong relationship with an advisor who can provide personalized advice and long-term investment solutions.

About Credential Financial Inc.

Credential Financial is a national wealth management firm, with over 20 years of experience in the Canadian financial services industry, offering a full suite of products and services to approximately 200 organizations and 1,500 advisors and portfolio managers. Credential and its member companies (Credential Asset Management, Credential Securities, Credential Correspondent Partners, Credential Direct, and Credential Insurance Services) provide MFDA and IIROC dealer services, trading and custodian services, online brokerage, and insurance solutions to credit unions and independent financial institutions across Canada. Credential Asset Management helps partners compete effectively in the retail wealth management space by providing them access to a wide range of investment products including mutual funds, wrap programs, and GICs. For more information, visit

About Meridian Credit Union

With over 70 years of banking history, Meridian is Ontario's largest credit union, helping to grow the lives of more than a quarter of a million Members, including over 19,000 business Members. Meridian has $11 billion in assets under management and delivers a full range of financial services online, by phone, by mobile and through a network of 74 branches and 7 business centres. Meridian Members also have access to THE EXCHANGE® Network, with more than 2,500 no-fee ABMs across Canada and 360,000 ABMs in the United States. For more information, please visit

Contact Information:

Credential Financial Inc.
Armita Seyedalikhani
Senior Manager, Strategic Communications