Source: Genuine Interactive

Trio of Key New Management Hires Signals Next Phase of Growth for Genuine

Former Isobar and DigitasLBi Veteran Poirier Joins Genuine as SVP, Client Services

BOSTON, MA--(Marketwired - Jan 27, 2016) - Genuine, a full service, digital-first agency, today announced the latest in a series of strategic new hires that underscores the company's commitment to helping brand marketers embrace the rapid pace of change. Joining the team from Isobar, Jennifer Poirier has signed on as Genuine's Senior Vice President of Client Services where she will oversee both the Account Services and Delivery teams. Poirier's appointment follows closely on the heels of two other senior appointments, Stephen Potter (formerly of MMB, Arnold) as Creative Director and Eric Freedman (formerly of Mechanica, Modernista!) as SVP, Marketing.

To help write its next chapter, Genuine is carefully aligning the top talent in strategy, media, creative and technology necessary to invent new ways for digital-first brands to positively impact people's connected lives. 

"We expect 2016 to be another big growth year for Genuine, so it's critical that we have the right people in place to make us successful," said John Grayson, President of Genuine. "The addition of Jennifer is a key part of our expansion strategy as she has an outstanding track record architecting world-class client services teams."

Prior to joining Genuine, Poirier was with Isobar leading teams to design and develop brand experiences and digital campaigns for clients such as Harman Electronics, adidas and The LEGO Group. In this role, she was instrumental in establishing agency of record (AOR) relationships and the account capability for the agency. Prior to Isobar, Poirier was a VP, Group Director at Digitas (now DigitasLBi) leading large scale cross functional teams for clients including Sirius XM, Sara Lee, AARP Financial, AARP, MetLife and General Motors. She started her career at Pile and Company, further honing her account management skills at BrannBlau and FusionDM. Poirier's work has been recognized by several major industry awards including WebAwards, W3s, Hatch and an OMMA. 

"As brands continue the quest to stay current and relevant with customers, I believe that Genuine has the right formula to help brands navigate these new waters and find the best approaches -- however, whenever and wherever that may be," said Poirier. "Genuine combines a strong digital foundation with an empathetic, human-centric approach and inventive spirit to deliver meaningful customer experiences, and I'm looking forward to contributing to the team."

Founded in 2005, Genuine is a full service, digital-first agency. Driven by the pursuit to #InventTogether, Genuine helps brands embrace the rapid pace of change, by inventing new ways to positively impact their customer's connected lives. With deep expertise in strategy, creative, media and technology, Genuine works with brands across a diverse range of industries and around the world, including Novartis, Lysol, Akamai, Red Hat, Spartan Race, Johnson & Johnson and WellPet. A proud member of the IPG group of companies, Genuine has offices in Boston, New York, Chicago and San Francisco. Visit us at

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