Pure Secures Long-Term Capital to Advance Shareholder Opportunity

LAS VEGAS, NV--(Marketwired - Jan 28, 2016) - Pure Hospitality Solutions, Inc. (OTC PINK: PNOW) parent Company of the Central American-Caribbean online travel Agency (OTA) Oveedia (www.Oveedia.com), announced today that the Company has successfully secured long-term capital financing north of $650K -- with the primary focus being on the immediate start of the Debt Repurchase Program, to eliminate the Company's toxic debts.

"We are determined to build shareholder confidence by both growing the most prominent online travel agency in Central America and structurally positioning Pure Hospitality Solutions for optimal growth," stated Melvin Pereira, President and CEO of Pure Hospitality Solutions, Inc. "A financing of this type is just the beginning of ongoing capital infusions, which will help us repurchase and retire toxic debt, refinance other debt obligations, operate the Company more efficiently, and most of all... push Oveedia into the forefront of the Latin American travel industry. Using this long-term capital, we will immediately commence our Debt Repurchase Program to buy back toxic securities -- the next phase of our long-term growth strategy."

[For additional information on the other Various Uses for the Long-Term Capital Secured by Pure, please read: The Various Uses for the Long Term Capital]

Having secured long-term capital financing north of $650K, management indicated that funding will be in stages, but has confirmed receipt of the first portion of those funds. This puts the Company on-track to eliminate toxic notes and substantially reduce the number of noteholders on the Company's books. In short, management is fighting to protect shareholder value.

Pereira concluded, "This year is shaping up to be one of the most productive in Pure's history. We have already accomplished a great deal during this first month of the year, with the most prominent being our push to become a fully reporting, completely transparent company. Having secured long-term capital financing north of $650K, the Debt Repurchase Program is our next step... With 2016 being the year of transparency, we are on-track to strengthening our balance sheet - potentially boasting significant profits by year-end."

About Pure Hospitality Solutions, Inc.
PURE provides proprietary technology, marketing solutions and branding services to hotel operators and condominium owners. The Company's vision is to build competitive operations in the areas of (i) online marketing and hotel internet booking engine services, (ii) hotel branding and, (iii) own, operate and in some instances develop, boutique hotels under the new, "by PURE" brand. PURE is the creator of Oveedia (www.Oveedia.com), the Central American-Caribbean online travel hub.

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Pure Hospitality Solutions LinkedIn: https://www.linkedin.com/company/pure-hospitality-solution

Safe Harbor Statements in this news release that are not historical facts, including statements about plans and expectations regarding products and opportunities, demand and acceptance of new or existing products, capital resources and future financial results are forward-looking. Forward-looking statements involve risks and uncertainties which may cause the Company's actual results in future periods to differ materially from those expressed. These uncertainties and risks include changing consumer preferences, lack of success of new products, loss of the Company's customers, competition and other factors discussed from time to time in the Company's filings with the Securities and Exchange Commission.