Pure Retains Vance Law as Counsel to Upgrade Securities

LAS VEGAS, NV--(Marketwired - Feb 1, 2016) -  Pure Hospitality Solutions, Inc. (OTC PINK: PNOW), parent Company of the Central American-Caribbean online travel agency (OTA) Oveedia (www.Oveedia.com), announced today that the Company has retained Utah-based Ronald N. Vance & Associates to commence the Company's effort in becoming a fully reporting company with the Securities and Exchange Commission -- intent on upgrading to the OTCQB or OTCQX.

"Today marks another major milestone for our Company," stated Melvin Pereira, President of Pure Hospitality Solutions. "While the Pink Sheets have provided a solid foundation for Pure during a period of transition and regrouping over the past several years, it has become clear to us that, in order to make the most of all the opportunities in front of us, we must advance to the next level. That 'next level' being, for PNOW to become a fully transparent Company that files regularly with the Securities and Exchange Commission, and upgrading to the OTCQB or OTCQX this year… or even perhaps the Nasdaq Smallcap inside of 2017."

For additional information on becoming Fully Reporting & Upgrading, please read: (http://www.purenow.solutions/fully-reporting-company)

Under the guidance and expert tutelage of this legal team, management anticipates a smooth and rapid transition to a higher-tiered exchange. Through the added transparency, management also anticipates having the ability to raise the type of adequate, long-term capital, generally associated with this kind of initiative. With the strong and successful track-record that Ronald N. Vance & Associates maintains, management firmly believes that the Company is in "very good hands" with the decision to become a fully reporting company and upgrading to the OTCQB or OTCQX at this time.

Pereira concluded, "While the timeframe for the finalization of our upgrading is still being determined, I expect us to be quoted on a higher market within this year. Of course the ultimate timing remains in the hands of the SEC. However, with the combined experience of our legal counsel and auditing team (MaloneBailey, LLP), I'm very confident this venture will turnaround expeditiously."

About Pure Hospitality Solutions, Inc.
PURE provides proprietary technology, marketing solutions and branding services to hotel operators and condominium owners. The Company's vision is to build competitive operations in the areas of (i) online marketing and hotel internet booking engine services, (ii) hotel branding and, (iii) own, operate and in some instances develop, boutique hotels under the new, "by PURE" brand. PURE is the creator of Oveedia (www.Oveedia.com), the Central American-Caribbean online travel hub.

Related Links:
Pure Hospitality Solutions Pinterest: http://www.pinterest.com/purehss/
Pure Hospitality Solutions Facebook: https://www.facebook.com/PUREnow
Pure Hospitality Solutions Twitter: https://twitter.com/purehss 
Pure Hospitality Solutions Google: https://plus.google.com/+PurenowSolutionsplus/
Pure Hospitality Solutions LinkedIn: https://www.linkedin.com/company/pure-hospitality- solution 

Safe Harbor Statements in this news release that are not historical facts, including statements about plans and expectations regarding products and opportunities, demand and acceptance of new or existing products, capital resources and future financial results are forward-looking. Forward-looking statements involve risks and uncertainties which may cause the Company's actual results in future periods to differ materially from those expressed. These uncertainties and risks include changing consumer preferences, lack of success of new products, loss of the Company's customers, competition and other factors discussed from time to time in the Company's filings with the Securities and Exchange Commission.
Contact: