AdYapper ROAS Optimization Platform Backed by MRC Accredited Video Viewability Measurement

Addition to Desktop Display Viewability Accreditation Supports Firm's Goal of Measuring and Maximizing Profitability for Advertisers

CHICAGO, IL--(Marketwired - Feb 1, 2016) - This week, Chicago-based technology and advisory firm AdYapper announced the accreditation of their measurement of desktop video viewable impressions and related viewability statistics by the Media Rating Council (MRC). The firm is also accredited by the MRC for desktop display viewability measurement.

"At AdYapper, we empower performance advertisers with the deepest available measurement technology and campaign optimizations that maximize return on ad spend (ROAS)," said Elliot Hirsch, CEO and Founder of AdYapper. "Our third-party measurement solution is a critical first step toward the ultimate goal of helping brands separate good from bad media, people, and actions -- tying them to brand-side profits. This approach is a next evolution for the digital advertising industry, and working with the MRC has helped us increase these capabilities across all fronts."

MRC accreditation assures advertisers that AdYapper's desktop display and video viewability measurements adhere to the Council's Minimum Standards for Media Rating Research and MRC's Viewable Impression Measurement Guidelines, and any applicable measurement guidelines issued by the Interactive Advertising Bureau.

"We congratulate AdYapper on achieving and maintaining these industry standards of quality," said George W. Ivie, CEO and Executive Director of the MRC. "It demonstrates their commitment to high quality digital measurement, and to ensuring its clients have access to performance metrics that are valid, reliable, and effective."

To further demonstrate the value of transparency in driving optimizations, AdYapper is offering qualifying brands and their supporting agencies free access to display and video campaign measurement for a limited time. More information is available at

About AdYapper
Some of the world's most active digital advertisers rely on AdYapper to eliminate impression waste and fraud and improve the performance of their media. Through AdYapper analytics, predictive modeling, and optimization services, our clients see immediate gains in conversions, revenue, and cost savings. These deeper connections to customer data support 40-60% improvements to return on ad spend (ROAS), transformative efficiencies, and market advantages only possible through AdYapper's independent technology and approach. Learn more at

About MRC
The Media Rating Council is a non-profit industry association established in 1963 comprised of leading television, radio, print and digital media companies, as well as advertisers, advertising agencies and trade associations, whose goal is to ensure measurement services that are valid, reliable and effective. Measurement services desiring MRC accreditation are required to disclose to their customers all methodological aspects of their service; comply with the MRC Minimum Standards for Media Rating Research as well as other applicable industry measurement guidelines; and submit to MRC-designed audits to authenticate and illuminate their procedures. In addition, the MRC membership actively pursues research issues they consider priorities in an effort to improve the quality of research in the marketplace. Currently approximately 100 research products are audited by the MRC. Additional information about MRC can be found at

Contact Information:

Joel Chaiken