Demand Gen Report Announces Winners of Fifth Annual Killer Content Awards

39 B2B Brands Took Home ‘Finnys’ for Their Innovation in Account-Based Marketing, Interactive Content, and Other Content Categories

Hasbrouck Heights, New Jersey, UNITED STATES

HASBROUCK HEIGHTS, N.J., Feb. 17, 2016 (GLOBE NEWSWIRE) -- Demand Gen Report celebrated the fifth annual Killer Content Award (KCA) winners at its annual B2B Content2Conversion Conference & Demand Gen Summit in Scottsdale, AZ. The KCAs — also known as the Finnys — were created to honor B2B firms that have challenged the status quo and raised the bar in content creation and campaign execution.

A photo accompanying this announcement is available at

This was the KCAs most successful year to date, garnering more than 150 nominations and recognizing 39 winners. During special case study presentations, American Express, Blackbaud and Dell revealed how they crafted their award-winning campaigns and the lessons they learned along the way. All winners were also honored during a special awards luncheon on the final day of the conference.

“The KCAs are integral to the conference. They celebrate the content marketers who proactively apply the latest trends and best practices, and offer real-world examples of how top B2B brands are upping their content marketing game,” said Andrew Gaffney, President of G3 Communications, and Editorial Director of Demand Gen Report. “The Finnys honor marketers who are agile, adaptable, and fearless enough to stand out in an overwhelming sea of content. These winning campaigns and the people behind them inspire and re-energize us to approach objectives and challenges with a fresh frame of mind.” 

The complete list of winners includes:

Research-Based Content

  • American Express
  • Magnetic
  • Qualtrics and The Write One          

Nurture Program

  • Dell
  • Waste Management and 3marketeers Advertising, Inc.
  • Clean Harbors and Crossbow Group

Multi-Touch Campaign

  • Cox Media
  • YouEarnedIt

Interactive Content

  • Blackbaud
  • Optum
  • The Mosaic Company and broadhead.

Video Content

  • Booker
  • Cisco
  • Alcatel-Lucent

Agency/Publisher Partnership

  • Networked Insights and Walker Sands Communications
  • SAP, gyro, and Forbes Insights
  • Bottomline Technologies, Content4Demand, and Spear Marketing Group

Short-Form Content

  • IBM Security, Racepoint Group, and Skyword Inc.
  • Ipreo and DemandLab

Influencer Content

  • Event Farm
  • Vormetric
  • Glassdoor

Customer Lifecycle Marketing

  • IHS and Creative Tactics

Account-Based Marketing

  • Demandbase
  • Conductor
  • Influitive

Buyer-Focused Content

  • SnackNation
  • Autotask

Bundled Content

  • LinkedIn
  • PGi

Design Concept & Theme

  • Widen
  • AppDynamics
  • Oracle Marketing Cloud

Sales Enablement

  • Thermo Fisher Scientific
  • Zendesk and The Write One

Social Amplification

  • Makino and gyro
  • Salesforce

Case Study

  • Comcast Business

Those interested in learning more can download the complete 2016 Killer Content Awards Report.

About The B2B Content2Conversion Conference
Hosted by Demand Gen Report, B2B/C2C Conference & Demand Gen Summit is an educational event focused on strategies for employing content marketing to nurture B2B buyers and enhance conversions.

About Demand Gen Report
Demand Gen Report (DGR), is an online publication spotlighting the strategies and solutions that help B2B companies better align sales, marketing and disparate teams to support growth and drive revenue. DGR is the only information source that directly focuses on a rapidly emerging business discipline reliant upon sales and marketing technologies that enable better measurement and management of multichannel demand generation efforts.

B2B C2C Finnys 2016

Contact Data