Trueffect Expands Sales Leadership to Support Continued Growth and Extend Presence in Key Locations

WESTMINSTER, CO--(Marketwired - Feb 18, 2016) - Trueffect, the leading people-based digital marketing platform, today announced expansion of its sales management team to address the strong demand for the company's solutions in key markets across the US. The company has appointed three new regional sales executives and has added satellite offices in Chicago and Los Angeles and increased their presence in New York.

"The expanded footprint and amount of industry expertise and proven success that these new executives bring to the Trueffect team is a tremendous asset for the company at this stage of our growth," said Alex Yoder, CEO of Trueffect. "In addition to their long tenures as sales leaders and experience in cultivating results-driven teams, they all bring deep existing client relationships with top 1000 brands and a strong understanding of customers needs and requirements. This customer-centric approach makes for a winning formula in supporting our continued success in helping advertisers leverage their data assets across channels to develop meaningful and trusted relationships with their customers."

New Sales Leaders Include:

Blake Adams - Regional Vice President of Sales, West Region
Blake joins Trueffect from Engage and Sizemek where he held executive sales positions and led top brands in integrating adtech and martech solutions to meet their strategic objectives and digital goals, both domestically and internationally. His expertise includes cross channel and cross device solutions, programmatic advertising, display, video, mobile, audience targeting and more. Blake also held executive sales positions at AOL and IAC.

Chris Coda - Regional Vice President of Sales, East Region
Chris joins Trueffect from Signal and Dashbid where he was a top performing senior sales executive with an exceptional track record for leading high-caliber sales organizations and regularly achieving revenue goals. His expertise includes first and third party data solutions, cross channel and cross device solutions, digital video, display and more. Chris also held executive sales positions at Examiner.com, USA Today and USNews.com.

Tim Plymire - Regional Vice President of Sales, Central 
Tim joins Trueffect from Criteo where he had a proven track record of delivering performance-based solutions to eCommerce marketers, multi-channel retailers and brand advertisers. His expertise includes first and third party data solutions, programmatic performance, display, personalized re-targeting and more. Tim also held executive sales positions at Say Media and VideoEgg. 

Trueffect is one of Inc. Magazines fasting growing private companies for 2015, one of Colorado's Top 100 Digital Companies and has been recognized as one of Red Herring's Top 100 North American Companies and Forbes Most Promising Companies to watch. 

About Trueffect
Trueffect is a people-based marketing platform that maximizes your digital relationships by enabling you to connect directly with your customers and prospects via any digital channel. Our SaaS-based solution provides advertisers clear control and efficient utilization of their hard-won data assets, allowing them to foster 1:1 relationships with consumers at every step along their path-to-purchase via personalized, relevant offers. For more information, join us on Twitter @trueffect_tweet, Facebook Trueffect or www.trueffect.com.