LONDON, UNITED KINGDOM--(Marketwired - Feb 24, 2016) - Tomorrow at the B2B InTech Conference, John Webb, Spiceworks' EMEA marketing director, will present on how concentrated, professional communities and networks are transforming the way technology brands can reach and engage with technology buyers. Webb's speech will focus on the progressive techniques marketers can use to engage and form real relationships with their customers and prospects, resulting in deeper relationships, greater customer advocacy, and better customer-focused products.

B2B InTech 2016 brings together marketing professionals in the technology industry who are seeking further insight into the latest trends and tactics to future-proof their marketing practices. The conference offers talks from some of marketing's leading practitioners and thought leaders, providing solutions for practical issues and key challenges.

Session Title: Engaging and Mobilising Digital Communities - Getting Closer to ZMOT
When: Thursday, 25th February, 2016 at 13:50 - 14:20 GMT
Where: The Brewery, 52 Chiswell Street, London, EC1Y 4SD

About Spiceworks
Spiceworks is the professional network millions of IT professionals use to connect with one another and thousands of technology brands. The company simplifies how IT professionals discover, buy and manage an estimated $600 billion in technology products and services each year. Headquartered in Austin, Texas, Spiceworks is backed by Adams Street Partners, Austin Ventures, Institutional Venture Partners (IVP), Goldman Sachs, Shasta Ventures and Tenaya Capital. For more information, visit

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Adam Schaeffer