BOSTON, MA--(Marketwired - Feb 24, 2016) - Genuine, a full-service digital-first agency, confirmed today it has added to its client roster ikaSystems, the premier provider of enterprise, cloud-based business process and automation solutions for payers.

Based in Southborough, MA, ikaSystems delivers solutions that transform how health plans conduct commercial, Medicare, Medicaid, and ACO business. Genuine was engaged to handle digital strategy, creative and website development responsibilities for the company.

Serving payers since 1999, ikaSystems' solutions deliver flexibility and high levels of service. Its customers are located across the United States and include payers of all types and sizes representing some 28 million covered lives. The company's solutions automate key processes for sales, marketing, regulatory compliance, claims administration, customer service, quality management and revenue optimization.

"ikaSystems is known for providing a world-class foundation for healthcare payers to serve literally millions of Americans. With the company's commitment to innovation and supporting its customers' efficiency and future enablement, it's imperative their online assets reflect all of the qualities its products and services deliver," said Genuine Founder and Executive Creative Director, Chris Pape. "We are excited to work in partnership with their team to make it happen."

Founded in 2005, Genuine is a full-service, digital-first agency. Driven by the pursuit to #InventTogether, Genuine helps brands embrace the rapid pace of change, by inventing new ways to positively impact their customer's connected lives. With deep expertise in strategy, creative, media and technology, Genuine works with brands across a diverse range of industries and around the world, including Novartis, Lysol, Akamai, Red Hat, Spartan Race, Johnson & Johnson and WellPet. A proud member of the IPG group of companies, Genuine has offices in Boston, New York, Chicago and San Francisco. Visit us at

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